Unethical Corporate Online Reputation Management Tactics to Avoid

Just like some forms of search engine marketing are considered spammy and unethical--known as “black hat” SEO--some tactics you might use as part of your corporate online reputation management strategy are also spammy and unethical.

While brand ethics vary from business to business, unethical online brand management tactics prevent the transparency you need to gain trust and encourage sales. To become a corporate online reputation management wizard, avoid the following spammy techniques like the plague.

Creating Fake Reviews

Publishing reviews under false personas is the same as lying. Creating fake testimonials and success stories is wrong too. Both will make customers, stakeholders, and others close to your business upset.

While creating your own positive reviews about your brand may help push negative content down in search engine results, once the search engines figure out what you’re doing--and they usually do--you can be sure your site will be penalized.

Instead of creating fake reviews and testimonials, call or email satisfied customers and invite them to leave a positive review on a review site you would like to influence, such as Yelp. Regularly reach out to your audience on social media and through email to gather success stories and happy testimonials, and make sure customers know you might use their words elsewhere.

Buying Links

Natural inks help indicate a website’s relevance and authority by telling search engines that other audiences find your content useful. The more links you have, the theory goes, the more relevant you must be.

When you buy links, you interrupt that process and abuse the power links should have.

This black-hat corporate online reputation management tactic has gotten many corporate websites penalized by Google before. It will get your penalized too.

Creating great content and spreading positive content about your brand around is the better way to get links to your main website. Instead of paying for the link, you put in the work yourself. Owning the content linking out and the content being linked to is honest and gives you more control anyway.

Creating Fake Social Media Accounts

Corporate online reputation management has become so crucial in the last few years because social media has made it easier than ever for anyone to say what they think about a company. Because of this, many brands may be tempted to create fake social accounts praising the company to try to balance things out.

Like writing false reviews, this tactic is the same as lying.

If you came across a social account that did nothing but praise a certain company, you would probably be suspicious. You wouldn’t want to follow or connect with them because you know you couldn’t trust anything they said.

Because social networks are designed to help people connect remotely and express their true opinions, they definitely frown on fake accounts and do everything they can to remove the account and ban the user who created it. Social media can be powerful. Fake accounts aren’t worth losing access the social networks where your target audience hangs out.

Instead of falsifying praise for your company, create official accounts for the brand and for each major executive. Be so honest on your official brand accounts that it almost scares you, while being true to the brand voice and message. Encourage employees to include their employment information on their accounts and to share positive things about the brand. Doing these things is the right way to harness the true power of social media.

Corporate Reputation Management - 03/08/2013

SEO services: The Cornerstone of any Online Reputation Management Strategy

Although online reputation management works in a variety of ways, it often depends heavily on search engine optimization (SEO) to fill the first page of search results with positive content about your brand. Optimizing a webpage to increase its relevance and quality so it appears high in search results isn’t easy, and to top it off, search engines are constantly updating their algorithms to ensure they return the most relevant and high-quality results. If you're thinking to start out limo business then you ought to have sound knowledge about this business. because it is claimed "Owning your own business isn't a bit of cake". There are some steps so as to start a successful limo company that's lucrative and ready to sustain the business load. The foremost common serious mistake made in business isn't picking the proper one to start with. Within the spade work evaluation techniques should be in mind. For marketing a limo company, First you have to study about its cases. If you cannot answer any of these questions confidently, then your online marketing is not doing as well as it can. As long as you have a web presence, you need a competent SEO agency in Florida to help transform your digital marketing experience. If people cannot find you on the first page of Google -specifically the map pack and the first three organic listings, you're leaving a ton of money on the table. Websites that take up the first three positions routinely make a killing, particularly if they're ranking for high converting keywords.

 

Simply having an abundance of positive content about your brand isn’t always enough. All that positive content needs to be optimized to appear in search results. Search engines use a combination of links from reputable websites and high-quality content--content that is not only positive but also well-written or professional-looking--to determine a webpage’s relevance and authority to a search query. You can also visit australianseocompany.com.au for getting more information. Digital marketing has been gathering a high attention due to the various benefits it provide as compared to the value that's invested in it. This digital marketing field has developed such a lot that always companies hire professionals to seem after their internet marketing. The experts within the digital marketing services really know what must be wiped out which way and at what time. Although it seems that internet marketing is simply another easy task which will be achieved through looking for different articles and methods available on the web. To know more about digital marketing go through https://webdesignottawa.com/hosting-services/ link.

The more relevant the page is to the query and the more authority it has earned, the higher it will show in search results.

So how do you make the positive content about your brand more relevant, and the websites that content lives on more authoritative?

By using the right tools to give search engines what they want. The more freshness, diversification, and support you can give your positive content, the better. You also want to have the best distributed databases setup for your website and applications; this is one of the most important tools to implement.

These are some of the biggest indicators of relevance and authority the search engines look for.

Freshness

A website’s freshness means how often it is updated. The more often a site is updated, the more often search engines have to “crawl” the site in order to find and index new content.

You can teach search engines to index your site more frequently if you publish new content regularly. If your site is being indexed often enough, it will start to move up the rankings on search results pages.

Another important component of freshness is what all those regular updates tell the search engines. If the website is worth all the activity of regular updates, then it is much more likely to be a relevant, authoritative resource for searchers.

The trick to maintaining freshness on the webpages you want to appear on the first page of search results is to always be on the lookout for positive content. Your marketing and public relations teams need to keep a sharp eye for any positive content that can be used to protect your online reputation.

Diversification

Diversifying is as beneficial for online reputation management as it is for investment portfolios: it reduces risks and increases the likelihood of gains.

There are two important aspects of diversifying your online reputation management.

The first is using multiple types of content. You can have all the glowing testimonials in the world, but if all you have is testimonials and no case studies or data to back up your results, that starts to look a bit suspicious. And search engines will only return so many results of one type of content, leaving plenty of room on the first page for negative content.

This means in addition to testimonials, you want to harness the power of reviews, success stories and case studies, press releases, YouTube videos, articles about your expertise, and more.

The second important part of diversification is using multiple websites. The more websites you own and control, the more spaces on the first search results page you can potentially fill, with positive content you have complete control over.

Creating multiple websites isn’t as daunting as it sounds at first. Instead of putting all your content in one place online, simply spread it out by assigning a specific purpose and audience to each different website.

For example, a pharmaceutical online reputation management strategy might include a website for consumers and doctors, another for pharmacies and vendors, a separate blog, and another website for publishing survey results and other data.

Diversifying content in these two ways makes your content more relevant and authoritative because each website and type of content appeals to specific audiences and search queries.

Support

Good support means earning plenty of links to your website(s) from many different reputable sources over a long period of time. Flooding your website with too many links all at once is very suspicious and you will almost certainly be penalized for it. And trying to get links from low-quality websites won’t help your rankings, either.

The trick to getting good links is to create content so valuable you could practically sell it. When your content is that unique and useful, it draws attention from the kind of websites you want to link to yours.

Earning links that way takes time, though. When you don’t have a lot of time to devote to getting that support, you can create some of it yourself through press releases, article marketing, and blogging. Just make sure this content is as helpful and valuable as possible.

Building good support for your websites is an important part of online reputation management for two reasons.

First, it improves your off-page SEO, which helps your content appear higher in search results, Pro SEO Group Buyprovides affordable packages to improve your site traffic.

Second, the webpages linking to yours can also show up on search results pages, so searchers see even more positive content about your brand.

Getting plenty of support through high-quality links tells search engines that other people online think your content is relevant and authoritative, which strongly influences how search engines rank results.

Freshness, diversification, and support are not the only SEO tools to use in your online reputation management strategy, but they are some of the most important. Implement all three and you’ll be well on your way to presenting searchers with the best information about your brand.

Online Reputation Management - 03/04/2013

SEO for Online Reputation Management

Although online reputation management works in a variety of ways, it often depends heavily on search engine optimization (SEO) to fill the first page of search results with positive content about your brand. Geocoding requires high server capacity and a maximum of data availability. Our API provides you with both, so you can focus on building your application. To get all about geocoding check out this geocodeapi.io site. Optimizing a webpage by finding the right Professional SEO Company by reading White Label SEO Company Reviews to increase its relevance and quality so it appears high in search results isn’t easy, and to top it off, search engines are constantly updating their algorithms to ensure they return the most relevant and high-quality results, get results locally and nationally, which makes our proprietary SEO system so darn effective visit the website on https://www.websitesthatsell.com.au/seo-brisbane. Check out this reseller seo company site for proofs. When you’re trying to grow your local agency, it is imperative that you are armed with strategies proven to be effective, we recommend Local Client Takeover. To get free ip api visit on this website.

Simply having an abundance of positive content about your brand isn’t always enough. All that positive content needs to be optimized to appear in search results. Search engines use a combination of links from reputable websites and high-quality content--content that is not only positive but also well-written or professional-looking--to determine a webpage’s relevance and authority to a search query.Website auditor can find the positive content about your brand and optimized it.

The more relevant the page is to the query and the more authority it has earned, the higher it will show in search results. Other than this for e-mail marketing, mailchimp provide a complete e-mail marketing solution. The mailchimp alternative for shopify includes- SendinBlue, EasySendy Drip, MailerLite, AWeber, CampaignMonitor, iContact, Constant Contact, and Campayn.

So how do you make the positive content about your brand more relevant, and the websites that content lives on more authoritative?

By using the right tools to give search engines what they want. The more freshness, diversification, and support you can give your positive content, the better. These are some of the biggest indicators of relevance and authority the search engines look for.

Freshness
A website’s freshness means how often it is updated. The more often a site is updated, the more often search engines have to “crawl” the site in order to find and index new content.

You can teach search engines to index your site more frequently if you publish new content regularly. If your site is being indexed often enough, it will start to move up the rankings on search results pages.

Another important component of freshness is what all those regular updates tell the search engines. If the website is worth all the activity of regular updates, then it is much more likely to be a relevant, authoritative resource for searchers.

The trick to maintaining freshness on the webpages you want to appear on the first page of search results is to always be on the lookout for positive content. Your marketing and public relations teams need to keep a sharp eye for any positive content that can be used to protect your online reputation.

Diversification
Diversifying is as beneficial for online reputation management as it is for investment portfolios: it reduces risks and increases the likelihood of gains.

There are two important aspects of diversifying your online reputation management.

The first is using multiple types of content. You can have all the glowing testimonials in the world, but if all you have is testimonials and no case studies or data to back up your results, that starts to look a bit suspicious. And search engines will only return so many results of one type of content, leaving plenty of room on the first page for negative content.

This means in addition to testimonials, you want to harness the power of reviews, success stories and case studies, press releases, articles about your expertise, and more.

The second important part of diversification is using multiple websites. The more websites you own and control, the more spaces on the first search results page you can potentially fill, with positive content you have complete control over.

Creating multiple websites isn’t as daunting as it sounds at first. Instead of putting all your content in one place online, simply spread it out by assigning a specific purpose and audience to each different website.

For example, a pharmaceutical online reputation management strategy might include a website for consumers and doctors, another for pharmacies and vendors, a separate blog, and another website for publishing survey results and other data.

Diversifying content in these two ways makes your content more relevant and authoritative because each website and type of content appeals to specific audiences and search queries.

Support
Good support means earning plenty of links to your website(s) from many different reputable sources over a long period of time. I got a lot of support by my friend in ameetkhabra.com and it was amazing and he got me a lot of exposure through his advertising plan. Flooding your website with too many links all at once is very suspicious and you will almost certainly be penalized for it. And trying to get links from low-quality websites won’t help your rankings, either.

The trick to getting good links is to create content so valuable you could practically sell it. When your content is that unique and useful, it draws attention from the kind of websites you want to link to yours.

Earning links that way takes time, though. When you don’t have a lot of time to devote to getting that support, you can create some of it yourself through press releases, article marketing, and blogging. Just make sure this content is as helpful and valuable as possible.

Building good support for your websites is an important part of online reputation management for two reasons.

First, it improves your off-page SEO, which helps your content appear higher in search results.

Second, the webpages linking to yours can also show up on search results pages, so searchers see even more positive content about your brand.

Getting plenty of support through high-quality links tells search engines that other people online think your content is relevant and authoritative, which strongly influences how search engines rank results.

Freshness, diversification, and support are not the only SEO tools to use in your online reputation management strategy, but they are some of the most important. Implement all three and you’ll be well on your way to presenting searchers with the best information about your brand.

Reputation Management / Search Engine Optimization - 02/26/2013

Keys to Avoid Over-optimizing Your Reputation Management Strategy

You’ve seen the original Disney cartoon, the Sorcerer’s Apprentice, right? In it, Mickey is the apprentice to a powerful sorcerer, but he longs to do magic on his own. So when the sorcerer leaves their cave dwelling, and orders Mickey to clean up the place, Mickey decides to try a little magic himself. He enchants a broom to clean up and fill the cistern full of water, while he goes and takes a nap.

When he wakes up, the broom is doing such a good job at filling the cistern that the cave is flooding. He tries to stop it, but when he fails, he chops the broom into bits. But instead of stopping the broom, all the slivers of the broom grow into brooms themselves and continue the job they had been enchanted to do, filling the cave with water, nearly drowning Mickey in the process.

Likewise, a reputation management strategy can take on a life of its own if we’re not careful with it. And it can do such a good job that it actually starts to harm the site we were trying to get ranked. Sometimes, when Google and the other search engines look at the optimized juggernaut we have created, they see our enchanted brooms and may suppress our rank and even de-index our sites (in extreme cases).

So in order to avoid these penalties, there are a few things we need to keep in mind so that the optimizing we are doing in the name of reputation management doesn’t get out of hand and end up hurting us.

1) Diversify anchor text

In online reputation management, we have the inclination to ensure that all the links we build to the sites and content we want to rank are branded terms—our company name, product name, and other company-specific terms. In a natural link profile, any given site will have a high number of branded anchor texts linking to it. But there will also be a lot of “link noise.” Link noise is the term for anchor text that doesn’t have any specific relation to the site it links to. For example, phrases like “click here,” “this link,” or “source” are common link noise. So make sure that you diversity your anchor text so that it appears to be natural to search engines, and you’ll avoid any trouble.

2) Forget about keyword density

The search engines have gotten pretty good at detecting when certain websites are keyword-stuffing in order to rank better. Although, in the past, reputation management managers have tried to put their branded term in the website text at a 2-4% density (2-4 keywords for every100 words on the site), today it’s better to simply use text that sounds like a normal person wrote it—and not a search engine optimizer.

It’s still important to use your company name and other branded terms in the text, just don’t overdo it. If your text starts to sound like it was written for search engines and not real people, back off a bit, and let your prose flow more naturally.

The Sorcerer Returns

When Mickey finally realizes he is in over his head (literally) and begins to drown, the sorcerer returns, dries up all the water, and puts Mickey back to work cleaning up the even bigger mess he has created. What we’re trying to avoid, as online reputation managers, is making a big mess in the first place. If we can stick to natural link building practices and not let our efforts get away from us—in the end—we won’t have to clean up an even bigger mess after the search engines come back and see what we’ve done.

Corporate Reputation Management / Site Content - 02/29/2012

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