How Executive Reputation Management Builds the Company and Your Personal Brand

If you are a chief executive in your company, managing your online reputation is just as good for your company as it is for your own image. That’s because as a visible leader in the business, your reputation and ideas support and reflect the company’s online profile in addition to building your personal brand explains Shravan Gupta Director of Emaar MGF. There are 4 main ways executive reputation management can help build the company’s good reputation. They’re even more important--and effective--if you’re starting a small business or creating a startup. If you need any Business articles you should visit to cofe winchester website.

Hire Better Talent

Good executive and company reputations work together to help you hire more skilled employees. Both company and executive reputations attract prospective employees by giving them a good indication of:

  • the workplace environment

  • business values, mission, and culture

  • recognized and rewarded behaviors

More importantly, if executives have reputations as industry experts and thought leaders, the business naturally attracts the best employees. They are dedicated to the industry, tend to have more talent, are diligent and hard working, and want to learn from the big names in their field. For best blogs related to online business then check this out.

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Whether you sell a product or service, strong executive reputations help the company generate more leads and sales, indirectly also benefitting the employees reputation in the company's time tracker software. When executives are known for expertise, leadership, and quality, those attributes build and support the reputation of the company overall. With those virtues, the company’s offerings and customer support are more likely to be top-notch, which attracts more customers and clients. You can improve your software development skill by visiting us.

Strong executive and company reputations can also help you

  • justify charging more for your products and services

  • negotiate better mergers and acquisitions

  • resolve employee or customer problems more smoothly

Attract Better Customers and Investors

On top of getting more leads, sales, and revenue, positive executive reputations help the company attract a higher caliber of customers and investors. With strong executive reputation management, business leaders can effectively share the best qualities of their personal reputations with the company reputation, attracting customers and investors who value those qualities. Some of the best personal qualities that attract better customers and investors include:

  • industry expertise

  • high-quality products

  • efficient and fair governance

  • social responsibility policies

  • supporting charities or important causes

And better customers and investors mean more funding and more revenue to grow the business.

Get Better Media Coverage

People connect with other people, not businesses. So an executive’s reputation is ultimately more important in getting media coverage, while more good press builds up both the company profile and the executive’s personal brand. Executives who maintain a positive online reputation attract more reporters and better news stories, and have an easier time getting their press releases and news published.

Executives who become thought leaders take it one step further by increasing the visibility of the company. By regularly publishing expert content with the business name as part of their byline, these executives build the exposure and expertise of their company and their own brand at the same time.

Importance of Reputation Management for Executives

You’re at the top of your field. You either run your own company or are at the upper echelons of a large company and you make very important decision that affect a large number of people everyday. 20 years ago, the only thing you really had to worry about at this point was a heart attack from all the stress. But today the business and social landscape are very different and your stature in the business community can be threatened not only by younger executives vying for your position, but the online community that could set its targets on you at any moment.

At this point in your career, you need to think about not just your reputation within the business community, but your online reputation as well. A modicum of misleading information about you on the internet could result in both your position and your future being threatened. And because of the ease and abundance of easy online publishing tools, like blogs and social media, the chances that a disgruntled employee, competitor, or an anonymous detractor will publish misleading and damaging information about you online is extremely high. You need to implement a reputation management strategy now to prevent future attacks from doing any harm.

The More Important You Are, The Bigger the Target on Your Back

The fact of the matter is that the more important you are in your company or in the business world, the more people will have it out for you. It doesn’t matter that you have a clean personal life and can be found faultless of any conceivable wrongdoing. Simply because of the virtue of your position, others will try and tear you down. They may do it because they perceive they’ve been wronged by you in some obscure way or maybe a competitor wants to ruin your reputation for their own purposes.

What matters is not that they want to tarnish your reputation, but that you are ready for it when the attack comes. You can be ready by implementing strong reputation management strategies now—before a crisis happens. Clean your SERPs, get active on social media and blogs, and make sure that when people search your name online, they only see positive information—not the information that others want to use to tear you down.

Your Online Reputation is a Resume

Just as important to your continued success as your resume, is your online reputation. Gone are the days when a gentlemen’s agreement was enough to secure trust in your talents and abilities to do your job. Today, you’re not only judged on the experience you have, but on the reputation you leave behind. Prospective employers are evaluating you online before offering you better positions and more prestige. So, if your online reputation is not as clean as the resume you hand over to them, more than likely they’ll pass you over in favor of someone who’s SERPs are positive.

Online reputation management isn’t just about keeping bad information out of the SERPs for your name, it’s also about building an image that you can be proud of—an image that will attract more partners and more opportunities.

Don’t Forget Your Personal Brand While You Are Managing Someone Else’s

All-in-all, it can be tempting to get lost in your current position doing what you do best. But keep in mind that you are not only running a company, you should be building your personal brand at the same time. And the better you can build that brand, the more opportunities will come your way in the future because of the positive online reputation you’ve built.


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