Killing Me Softly: 5 Ways to Kill Your Online Reputation by Doing Nothing

Usually when talking about online reputation management we discuss strategies, tips, tricks, insights and more—actions you can take to help lift your online reputation and improve your branded SERP. Basically, effective online reputation management is about doing something, taking action, and getting the job done. However, all that action can be exhausting. Why go through the trouble of trying to build a positive branded SERP?

If you could care less about your online reputation, then don’t put any effort forth. Don’t take action. Just sit there and watch as your branded SERP fills with negative reviews and articles about your terrible product and customer service. If you’re tried of worrying about your online reputation, here are 5 ways you can do nothing and watch your online reputation die quietly.

1. Don’t be seen or heard

You know that old saying, “children should be seen and not heard”? Well, if you really want to stop fretting over your online reputation, you shouldn’t be seen or heard. That is, don’t do anything online that would catch the attention of anyone who cares. Don’t write anything; don’t reach out to bloggers; don’t announce any new products or services your company offers; don’t release case studies, white papers, or press releases. If you want to ruin your online reputation, simply sit back and don’t produce any content about yourself at all.

2. Be boring

Not only should you not be seen or heard, but try and make your website and any marketing materials you might release completely boring. That’s right. Stop putting so much effort into being creative and trying to sound interesting. In fact, the best thing you can do is only release esoteric lists of data that are not relevant to your customers and are completely unreadable. If that data shows up in the SERPs, anyone looking for more information about your company will be so completely confused that you’ll lose them right away. Putting as little effort into your public image as possible is a sure fire way to let go of trying to make an effectively branded SERP and improve your online reputation.

3. Shut down your social profiles

I know this sounds like work, actively shutting something down. But it has a long-term payout—if you shut them down now, you’ll never have to update them again. You can either stop using them by not posting any new information and not responding to questions or inquiries from your followers, or you can officially delete your accounts. If you do this, they will no longer show up in your branded SERP, allowing other links, like bad reviews or “scam alerts” to fill in the spaces. But at least you won’t have to deal with them anymore.

4. Take down all your company’s websites

I suppose you could keep your main site open (if you still want to put in some minimal effort). But take down any other company web assets, like external blogs, promo sites, micro-sites, product sites, and more. All those properties should show up in a branded SERP, but they take so much time and effort to maintain, why bother? Those other websites only make you look like a company who cares about its reputation and customers.

5. Go incommunicado

Remove all contact information from all of your websites, online directories, profiles—anywhere an email, phone number, or physical address may exist. Why do you want people contacting you to talk about problems or questions they may have about your product or service. That’s way too much work. Just let them write reviews about how hard it is to contact you, or sit and watch as they post scathing blog articles about your product because they couldn’t get a hold of a customer service representative. These negative reviews and blog posts could show up in your branded SERP, which will deter you from gaining more customers. And that’s a relief, growing your business is huge hassle anyway.

There are a lot of ways you can do nothing and let your online reputation die. But if you really want to go the extra step and actively kill your reputation you could do things like pick fights with negative reviewers, pay for spammy links on blogs across the internet, publish rude or offensive videos about your company online, and much, much more. Of course, those things take effort. If you really don’t care, then do nothing, and your online reputation will kill itself—not with a bang, but a whimper.

Online Reputation Management - 09/13/2012

6 Reputation Management Tips for Independent Marketers

Independent marketing is tough, but it can be extremely rewarding for people with the right skills and personality. Although a lot of people look at multi-level marketing as a hard way to make money, taken with the right attitude, independent marketing can be an exciting challenge with huge payoffs. If you are interested there are many articles about it, to learn more start with this one.

One of the most challenging aspects of independent marketing is getting your name out there for people to see and making sure that, when people search for your name online, they see something positive about what you are doing and how you can help them, sometimes in order to achieve this, you need to get assistance from a franchise seo program.

And that’s where reputation management comes in. Not only is reputation management important for people who may be associated with negative information online, it’s also a way to create an online presence that will help you gain a better reputation in the world, allowing you to make more connections and grow your income. Let’s take a look at a few ways online reputation management can help you as an independent marketer.

Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It's simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find. You can use BlazingBronco to improve your organic search optimization in Michigan.

1) Go to conferences

Not only are conferences great for meeting people, making connections, and learning about how to better market your product independently, they’re also a way for you to get your name on the internet. These conferences will often publish attendee lists online, as well as award recipients, speakers, and workshop moderators. When people search for you online, they’ll see that you were part of a conference, and that will increase your credibility and reputation.

2) Take part in charities

Although a large donation might get you listed on a charity website, you probably don’t have large cash reserves to throw at these organizations (yet). Better yet, do some volunteer work and get yourself listed on the website as a volunteer and an important part of the organization. Charity work is never a bad reputation booster.

3) Become a sales resource

First, you can get yourself listed in any number of sales and marketing resources, for example you can really improve your sales and customers rate with some digital marketing by https://webceed.co.uk/ .And these listings will show up in search results. Second, become a resource. Create a website with a blog where you can talk about your experience, give advice, and point others toward helpful resources. If you act like a professional online, people will treat you like one in real life.

4) Make a video

Videos tend to rank very well on Google and other search engines. The video doesn’t have to be long or have a $15 million budget. It just has to look professional and give great information about who you are and what you do. If you do it well, and add your name to the video title, there is a good chance it will do well in the SERPs, and you will get some great reputation benefit from it.

5) Grab personal domains

Before you get too far into your independent marketing career, make sure you snag a domain name that reflects your name. It’s best if you can buy a domain that is an exact match for your name, like JoanSmith.com. But you can also try looking for alternative domain extensions, like JoanSmith.net, JoanSmith.org, or JoanSmith.me. Alternatively, try other variations of your name, like Joan-Smith.com, JSmith.com, JASmith.com (“A” standing for your middle name), JoanSmithSales.com, JoanSmithBrand.com, and others. Buying a domain like this and creating a site around it will make you easily and readily recognizable online.

6) Be Social

If you haven’t already registered social profiles to use professionally as an independent marketer, do it right now. Sites like KnowEm can be a great help to automatically register your name on many social sites. You would probably need a calendar for social media to manage your numerous accounts. These profiles tend to rank very well in the SERPs, and they allow you another channel to build a client base and communicate with them regularly.

Direct Selling / Personal Reputation Management - 03/20/2012

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