Reputation management is a spork. Just like a spork is a hybrid between a spoon and a fork, reputation management is like a hybrid between SEO and marketing. On the one hand, reputation management is about optimizing the right content so that it will rank well for your company-branded search results. At the same time, it’s about targeting the right type of people with the right kind of content so that they will form a very specific opinion about your company in only a few seconds.
It’s the marketing side of reputation management that often gets lost in the shuffle of creating a really great results page for your company. It’s easy to implement a series of strategies that build links to positive content for your company, but it’s a little more difficult trying to ascertain who exactly is searching for your company and define the best content to give them.
When it comes down to it, as a reputation management professional, you need to ask yourself 3 questions:
- Who is searching for my company online?
- What are they looking for?
- How can I give it to them?
Who Is Searching For My Company Online?
Before you can figure out the type of content to fill a branded search results page with, you need to know who you are targeting. When you know the average age, income level, social status, and other information about your customers, you’ll be able to better understand the type of content they need in order to make a positive judgment about your company. Virtual Private Server Hosting stands out as the only option for affordable and reliable dedicated hosting services. Indeed it is the best combination of a shared and dedicated server that won many hearts with brilliant performances in SEO Hosting. Webmasters are very keen to achieve success in this arena of neck to neck competition, but sometimes financial restrictions make them step back and opt for not so competing plans. Virtual hosting Services is a huge relief for all of them. It offers dedicated server hosting services, at a far lower cost than the dedicated servers do. Click here to find the details about Top Rated Server Hosting. Dedicated Servers Hosting is when you get to use a single server exclusively and you don’t have to share the server with anyone else. It makes you the controlling person and you can choose to tailor your server as per your requirement and according to the needs of your domain. Though Dedicated Servers are on the expensive side, you get multiple features and options that are worth paying for. Basically, if your website is visited by a lot of people within a very short period of time, Dedicate Server is the correct choice for you.
If you’ve recently started looking at various web hosting services, the chances are you’ve already come across what’s known as dedicated server hosting, and if that’s the case, you might be wondering if it’s a good choice. Your first priority at this point is to understand exactly what this type of service entails. In a nutshell, a dedicated web hosting service means that your website will be hosted on a server belonging only to you. In contrast, the majority of websites are hosted on shared servers. Each type has its own advantages and disadvantages.
The most obvious advantage of shared hosting is the drastically reduced costs, but for many businesses, there are more important aspects which need to be taken into consideration. For example, dedicated server hosting is in a totally different league in terms of performance; memory; storage, and so much more. Many larger websites in particular find that shared web hosting services are simply not ideal.
How does one actually go about determining whether or not dedicated server hosting is the best choice? Here are a few basic examples situations where such a solution would almost certainly be the best choice:
1. The nature of your new website dictates that you, as the website owner, will need to have a great deal of control over the server and its performance right from the start.
2. You are already using a shared server, but feel that you need additional features such increased RAM and etc.
What Are They Looking For?
Once you know who is searching for your company online—generally, the customer base your are targeting with your products and services—you’ll be able to better assess what kinds of question they are asking and what they want to know about your company. It’s also extremely helpful to look at the search traffic that is leading to your site. What are the keywords people are using to find your website? And what are the most heavily visited pages on your site? Local CLient Takeover training offers trusted methods for improving your search rankings and your local client base.
For example, if you sell children’s toys, your customer base consists of mothers in their mid 30s, and you find that one of the most heavily trafficked pages on your website is the page describing manufacturers, it stands to reason that people searching for your company online may be concerned about where your toys are made. Do a little more digging and may find that there is a large contingent of mothers who may be concerned about the plastics and paints used by your manufactures—either for health or environmental reasons.
Of course, not all questions may this cut and dried. But when you know who your customers are and what they are searching for, you’ll know what kind of information to give them in order to keep them on the first page of the search results
How Can You Give It to Them?
When you know what they’re searching for, give it to them. And give it to them quickly. In the example above, you’ll want to quickly reassure customers that your products are safe for their kids and for the environment. If they have to click through 3 pages on your website before finding that information, chances are that many of your potential customers have already clicked away from your site and are searching elsewhere.
Instead of burying that information deep in your website, create a subdomain on your website (that will appear as a separate search result) that speaks specifically to that question, reassuring customers that your products are safe. Or you could go a step further and create a microsite that addresses that question and then points customers to your website for more information.
The quicker you can give your potential customers what they are looking for with a branded search term, the more likely they are to trust you, and the less likely they are to look for that information elsewhere.
Control Your Message
One of the most important aspects of reputation management is to control your own message so others don’t do it for you. When you know what your customers are searching for, and can fill that need for them, you control the perception of your company as well as the search results they see. And that’s when you’ll truly have a grasp on your reputation management strategy.