Today, the most common method to find out more about a company is to do a Google search, and evaluate the results. Due to the way Google ranks websites many companies are plagued with negative forum posts, articles and other uncomplimentary content about their business.

The goal of online reputation management is to help companies clean up their top ten rankings by performing search engine optimization (SEO) on websites that are positive to the business, which in turn push the negative sites down, and out of the top ten rankings.