Online Reputation has a Dramatic Effect on Revenue

Recently a company asked for my expertise to help improve their online reputation. When potential customers searched on their company name, seven out of the top ten search engine rankings were negative. After careful review of their rankings, and prior year revenues, I determined that they were probably losing over $1,500,000 a year in sales due to negative search engine results. The company confirmed the fact that my estimates were indeed accurate — but low.

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