Tracking your business and brands on the web can be challenging. To review your online presence you need to be able to see who's talking about you in social media, and how many instances of your brand are being mentioned and shared. Brand monitoring is the latest trend in digital marketing. It is the process that collects all that information. You are able to review multiple social media channels and basically any instance of people mentioning your business. BrandMentions is a great tool to monitor your entire online presence and even that of your competition.

BrandMentions is a brand monitoring tool designed to track any keywords you want and engage in online conversations in real-time. The tool helps you measure the brand authority and manage the reputation of any business designed for marketers, business owners, public figures, and influencers.

It has a variety of features available to make it easier to spot trends, discover insights, gain a competitive advantage and give you a head start when managing crisis situations. You can search for whatever topic you’d like to explore and see how it's trending.

Moreover, it works great for checking on your competitors, managing your brand reputation, media & brand monitoring, content marketing and much more.

The sentiment analysis feature allows you to understand what do people think about your brand. It shows positive or negative sentiment based on the tone of voice and many other factors for each individual mention. Knowing all of that will help you manage your brand reputation better.

Tracking mentions is vital to your brand reputation and it can be easier to get honest feedback about your business. BrandMentions make the process run naturally and intuitively. For each keyword tracked (brand, topic, competitor and more), you get a list of accurate and relevant mentions. If you'd like to learn more about the advantage this marketing service has to offer check out BrandMentions.