If you want to take your reputation from good to great, becoming known as a thought leader is a powerful way to do it. In addition to championing progress and innovation in their fields, thought leaders constantly create new content, especially online, that not only demonstrates their expertise but also shares valuable cutting-edge insight about their industry.
Google Authorship markup is currently one of the best ways to develop your position as an expert and thought leader. By verifying you as the author of your content and making it easy for your audience to access everything you publish, Authorship markup gives you an instant credibility boost and provides a platform for your thought leadership.
There are 3 ways using Google Authorship markup helps you build your reputation as a thought leader:
Verifies you as the author
Links together all your online content
Improves your visibility online
Verified Author Status
Being recognized as the author of exceptional content is the first step to becoming a thought leader. After all, if no one realizes that amazing guest article on a high-profile site is yours, does it really do you any good?
Authorship markup connects your name and face to your content. It shows Google that you are willing to put your name on the line for what you create, and it shows searchers that you are an authority in your field. It destroys anonymity online so you can claim your opinions, research, and other content, and all the reactions they inspire.
Once your audience starts recognizing your name, they want easy access to everything you publish so they can stay up-to-date on the most current predictions, trends, research, and innovation in your field.
Authorship markup follows you around the web and links all your content together on your Google+ profile. This way, it doesn’t matter where you published your latest article. Your audience can quickly and easily find it right on your profile. All your content in one place builds your reputation as a thought leader by showing how prolific of a writer you are. The more you write, the more of an expert you must be.
Closely related to verified author status, improved visibility helps more people recognize your name and makes you more relevant and credible. Authorship markup helps you become more visible by providing a rich snippet search result with your photo, name, and links to your Google+ profile and other content.
These richer listings make you stand out from other search results. The more often your content appears in search, the more your audience will recognize your name, face, and leadership in your field. Richer search results have the added benefit of higher click-through rates, so your content gets more traffic, too.
A verified author profile, linked content, and improved visibility all help you establish your reputation as a thought leader by building trust and conveying authority. Your name, photo, and profile all indicate you are real human being, not some SEO robot, which builds trust. Your follower count and number of +1s on Google+ provide social proof that you are an expert worth following, which builds authority.
And the more exceptional content you publish, the more of a thought leader Authorship helps you become.