As the face of the company, CEOs embody and express the company’s reputation, so it’s important they play an active role in defining and maintaining it. Following are the top 12 things CEOs can do to boost corporate reputation.
1. Be very visible and vocal.
As the topmost representative of the business, a CEO’s name often becomes synonymous with the company’s. Being visible and vocal reinforces the connection and builds leadership.
2. Use social media.
There are several positive results from CEOs’ using social media use, including improved corporate reputation and increased employee engagement. It also helps with online reputation management and builds relationships with employees, partners, prospects, media, and others.
3. Become an industry leader.
“Publish or perish” applies to executive and corporate reputations as much as academic ones. Regularly publishing high-quality content about your industry, like innovations, research, and predictions, builds both the CEO’s and the company’s thought leadership and authority.
4. Be friendly and approachable.
CEOs are the human side of the business. The more open and friendly you are, the more approachable the company as a whole seems. It also helps you attract better talent and publicity.
5. Maintain a strong executive reputation.
Because the CEO’s reputation is tied so closely to the company’s, keeping a strong executive reputation is a must. Your good name and the business’s good name build and reinforce each other.
6. Encourage transparency and integrity.
Openness and honesty are two critical factors influencing how your company is perceived. They especially affect your reputation as a trustworthy, credible business.
7. Champion the company values and vision.
As the highest executive officer of the company, a big part of the CEO’s job is promoting and communicating the company values and vision. Embracing them is the most effective way to show what the business stands for.
8. Foster improved communication.
Better communication all around contributes to many benefits. Increased customer exposure to your messaging is important, while improving internal communications is how you build a strong, loyal team.
9. Ask for feedback.
The company’s direction should be constantly evaluated and adjusted to make sure it delivers the most benefit. Asking for and acting on feedback helps you maintain a good corporate image and executive reputation.
10. Turn employees into brand ambassadors.
The CEO can only do so much to communicate the company’s values and boost the corporate reputation. Helping employees embrace the vision can substantially improve the business’s reputation and its bottom line.
11. Promote good governance and leadership.
Actions speak louder than words, especially when they come from the highest level. Avoid unethical behaviors and strive to be the kind of leader you want your executive team, directors, and managers to be. Your example and the resulting trickle-down effect will work wonders for everyone’s reputation and satisfaction.
12. Always be innovating and generating ideas.
CEOs who get too comfortable and who don’t keep up with changing times tend to have the shortest tenures. By always thinking ahead and being willing to adapt, you keep your job and build a robust company reputation.