Virtual Rebellion and the Importance of Monitoring Your Online Reputation

The internet is kind of like a Mad Max movie. It’s a wasteland where you can do pretty much whatever you want, be whoever you want to be, and do it all anonymously with virtually no sense of responsibility, giving you almost absolute freedom. And if you know a little HTML and some good SEO, you can bend the internet to your will.

On the one hand, this is great news for corporations. If you have enough money, you can hire the right people to get your company to the top of the search results and be extremely successful. On the other hand, it’s much easier for employees with a grudge or ne’er-do-wells who have a stake in making your company fail to attack you online and ruin your reputation, hurting your business.

Mad Max of the Internet

This anonymous wasteland of the internet allows for disgruntled former (or current) employees and customers to band together and create harmful online material that may defame or blatantly spread lies about your company’s service and intentions.

For example, let’s say you have a number of independent branches around the world, or maybe you have a few thousand independent marketers working out of their own homes. If one of these employees becomes disenfranchised (through no fault of your company’s) they may decide to strike back through a series of defaming, anonymous blog posts. Although this may only be one person, when other current or former independent marketers come across the remarks, they may be encouraged to comment or create their own anonymous blog posts about your company.

In essence, the internet makes it much easier for people with a grudge, compelled by their own misplaced sense of failure, to band together and create a virtual rebellion against your company.

But just like in “The Road Warrior,” you can be like Mad Max and devise a plan to get these outlaws off your back.

Monitor and Defuse

Far too many companies these days don’t feel that it is worth their time and effort to monitor their online reputation. So what if a failed salesman wants to complain about the company on their personal blog? But these little fires can rage into infernos if not taken care of immediately and in the right way.

First of all, you need to monitor the internet for mentions of your name, brand, and company. It might even be worth it to monitor mentions of your senior executive team. Then when you see a problem arise—be it a disgruntled employee or unhappy customer—you can easily become aware of the situation, offer your assistance, and help defuse the situation as quickly as possible.

In some instances, you may not be able to defuse the situation or have offensive material removed. But this is why it is important to turn to professional online reputation experts to make sure bad information doesn’t rise to the top of a search for your company name and turn away potential customers.

A Land Without Borders

The internet is a land without borders or entry requirements, a type of digital apocalyptic wasteland, where lawless individuals can attack you and your company at will. But if you have a plan in place, and can use the expertise of reputation experts, you’ll have a much better chance of coming out unscathed.


How to Use Twitter to Boost Your Online Reputation

In a previous post, we talked about the ways that Facebook can help your online reputation by boosting your brand visibility and contributing to your SEO and the SEO of pages you control—boosting your page rank. But there are other social networking tools out there that can contribute to an overall positive online reputation, like Twitter.

Both Google and Bing have publicly stated that they use Twitter to determine search results and page rank. In fact, Twitter may be even more powerful than Facebook when it comes to determining page rank in search results.

But keep in mind that on Twitter the authority of the person tweeting determines the weight that Google places on the link that was tweeted for page rank purposes. In other words, a retweet (RT) from someone with 1000 followers is more powerful than a tweet from someone with 5.

But all links are good links on Twitter, so the point is to try and get as many people sharing positive information and stories about your brand as possible. So how do you do it? Here are some tips.

1. Create a company Twitter profile

First and foremost, you need to create an official Twitter account for your organization if you haven’t done so already. First, capture your company name (i.e. @AwesomeCompany). Doing so will prevent anyone else from grabbing it and pretending to tweet from your company. And now anyone searching for you on Twitter will be able to find your official feed and know that they are getting correct information about your company.

2. Tweet good links

Keep in mind that your tweets matter more depending on how many followers you have and haw many of them regularly RT your tweets. So tweet links to good information about your company and your broader niche. You can tweet links to articles from your company blog, but make sure that you tweet other interesting information and blog posts as well. If you only tweet about yourself, no one will want to listen. In fact, for some great tweeting guidelines, check out this article.

3. Build followers and relationships

Twitter isn’t about simply sending tweets out into the ether; it’s about building relationships with other people who are interested in your company and your market. RT great links from other people, thank people for following you, and use #FF (follow Friday) as a way to point users to useful information about your niche. When your followers feel that you care about them, then they will return the favor by RT’ing your links—which is the ultimate goal.

4. Use your organization to your advantage

It’s hard to start a Twitter empire by yourself. But you already have an entire organization you can leverage; use them to build your Twitter clout. Encourage as many people as possible in your organization to get on Twitter and create personal accounts (unrelated to your company), and encourage them to RT links to favorable news and information about your company when you share it through your official account. If you have 1000 people in your organization and just 200 of them RT a link to a positive story about your company, that can result in huge SEO benefits for that page, helping your online reputation management campaign immensely.

5. Target specific pages

For a Twitter campaign to work and push positive results to the top of a Google search for your company name, make sure you target specific pages you want to rank. Use your company name in the tweet when you share the link and share it multiple times over a series of weeks, using specific hashtags and including phrases like “pls RT” (please retweet), in order to get the most traction out of your campaign.

In the end, if you can properly leverage your organization and become a trusted resource on Twitter for your niche, you’ll be able to help the SEO of pages you want to rank for your company name, boosting your company image and helping control your online reputation.


4 Ways Facebook Can Help Your Online Reputation

Everybody is focused on social right now. In fact, I’ll bet there isn’t a single marketing or SEO blog out there that hasn’t published something about social media in the last month. It is the next frontier in advertising, SEO, and marketing. But when it comes to reputation management, many companies don’t think having a Facebook page will help them influence the results that appear in a Google search.

However, the search engine world is rapidly changing and social factors, like Facebook shares and comments, are becoming some of the most important aspects in driving search engine page rank. And Facebook is the mother of them all. If you haven’t thought about the way that Facebook can help your online reputation, here are some facts that might change your mind.

1. There is a high correlation between Facebook shares and page rank

Last December, Google and Bing (in an intervew with Danny Sullivan of Search Engine Land) both admitted that they use public Facebook feeds in their ranking factors. Although they didn’t elaborate in detail, they did share the fact that links shared on Facebook impact search engine rank. That means that the more a link is shared on Facebook, the higher rank it will receive in search engine results.

Although tests of the exact weight of Facebook data in determining page rank have shown that Google does not measure Facebook shares directly, there is a high correlation between the number of shares a link get on Facebook and the ranking factor of the page it points to.

Simply put, if you want positive pages about your company to rank well, starting a Facebook campaign is not a bad idea.

2. Facebook comments spread organically

If you control a number of blogs or websites related to your brand, it behooves you not to include the Facebook Comments plugin on those sites to help spread positive information about your company organically.

When someone makes a comment on your blog or website through the Facebook Comments plugin, their comments is shared back to their own profile wall on Facebook (by default)—and with all their friends. This can create an organic effect that drives more people to visit the site and respond to comments, resulting in higher traffic and better SEO for the pages that implement Facebook comments.

3. Facebook makes your company seem authoritative and personal

Using Facebook plugins like a Facebook Like Box on websites you control adds an element of authority to your brand. For example, when a user searches for your company name on Google, and they see a Facebook Like Box (filled with faces of your fans), immediately, your company takes on a whole new dimension. It is no longer a faceless entity; your company has friends and followers. And if it has friends and followers, you must be doing something right.

Adding a Facebook Like Box to sites you control is a great way to personalize your company and give it a face that people can trust.

4. Creating a Facebook page gives people in your organization a place to connect to you

Besides all of the SEO and organic reputation factors that Facebook provides, it also simply gives people in your organization a place to connect with your company and with each other, strengthening their ties to your company and the rest of the organization.

And when people in your organization connect to your company, they are more willing to pass along their love of your company to others, both personally and online, creating secondary SEO effects that pass along positive information about your company.

Overall, Facebook is never a bad idea for reputation management. Not only will it help you boost the SEO of websites you control, but it will also create positive secondary effects that will give your company a better reputation online and in the real world.


How Google’s New Social Tools Can Help Your Online Reputation

Since the recent Google Panda update, search engine marketers and online reputation specialists have been scrambling to figure out how to better optimize websites and SEO strategies to help their clients stay at the front of the pack. One of the most recent developments is the increasing importance of social aspects in determining page rank.

This is not to say that good, on-site SEO is dead, simply that social aspects, like links on Twitter, Facebook Shares and Likes, and more are helping to enhance those other well-proven practices. And in that vein, Google has decided to enter the fray and introduce it’s own social products that may potentially have an even bigger impact on your online reputation: +1 and Google+.

Are Your Getting +1’d?

A few months ago, you may have noticed that Google released the +1 button. Originally, it only appeared in the search results next to a website link, but now webmasters can embed a button on their site, similar to the Facebook share button or the Twitter button.

When a user clicks a +1 button, it’s like giving Google a tacit endorsement of the website. Essentially a user is saying, “I like this site.” And subsequently, Google will take that into consideration when determining page rank.

Reputation +1

However, the most important aspect of the +1 tool is not that it will boost your SEO. Rather that it will increase the clout and respectability of sites with a large number of +1’s—increasing the likelihood that they will be clicked on. This is because the +1 amount will be shown in the search results right next to the link.

For example, let’s say an individual searches your company name online. They are shown 10 links on the first page, and one of them is a “scam report” site about your company. However, all the links to positive information about your site have over 20 +1’s each. And the scam report site has 2. Which links do you think that individual will be more likely to click on? And, more importantly, which websites do you think they will more likely take seriously?

Your Reputation: Movie Recommendation Style

The Google +1 button is kind of like getting movie recommendations. You may not know much about a movie, but if you hear a friend talk about it, you’re more likely to go. And if you hear 10 friends talk about, you’ll probably head to the theater this weekend. That’s what you want to the +1 button to do for your company reputation. When users search Google for your company name, you want them to see that tons of people like your company—right in the search results.

The Problem

Right now, most users will not see organic +1’s in the search results, because those numbers are only open to people who have created a Google profile and are getting personalized search results, something Google has not been extremely successful in encouraging thus far. But they’ve just created a backdoor: Google+.

Google+ is Google’s answer to Facebook, and it’s really hot right now. When you sign up for a Google+ account (which is easy if you already use Gmail). Then you have automatically created a Google profile and can begin to see +1 results in your searches. So as Google+ grows, so will the importance of +1 for your online reputation.

However, all that doesn’t really matter because as +1 begins to gather steam, Google will begin to show +1 results in searches regardless of whether a user is logged into their Google+ or if they even have an account.

Give Your Reputation Strategy a +1

What this all boils down to is that +1 could be a huge boost to your online reputation campaign if you are able to leverage the members of your organization in the right ways and encourage people to +1 positive websites about your company.

If you own those sites, add a Google +1 button to the homepage, and ask people to click it. If you don’t own the sites, send links to members in your organization and encourage them to +1 positive sites about your company, giving the sites more authority on the web, and boosting your online reputation.

Reputation Management: 6 Ways to Fill up a SERP

In your company’s quest to provide as many positive search results as you can on the first page of a search engine results page (SERP), you can’t just trick out your home page for SEO and expect the entire first page of a Google search to fill up with your name. It takes a concerted and coordinated effort, using multiple tactics to help populate the first page of Google rankings. And here are some ways to do it.

1. Optimize Your Main Site

First and foremost, you need to optimize your main corporate website. At the very least, you need to be the #1 result when anyone Googles your name. This means taking advantage of a number of existing SEO tactics used by experts in a business specialising in SEO campaigns to get your site optimized, including keywords placement, site architecture, backlinks, and more.

2. Pay-Per-Click

You are simply trying to take up as much page real estate as your can on a SERP. Starting a pay-per-click (PPC) campaign that capitalizes on your company name will take up an extra spot at the top of the page. Even it you are already the number one search result for your name, creating a PPC for your company name will help you get in the door. Then if other companies try and buy PPC space for your name, you can file a trademark complaint with Google and have anyone trying to capitalize on your name removed.

3. Internal Subdomains

In some cases you can get traffic and link-heavy subdomains to rank on SERPs. For example, if you have a “store” page (like that gets a lot of visitors, take advantage of that traffic by building backlinks to the subdomain and creating another spot on the SERP for your company. For a great example of this search “Apple” on Google.

4. Multiple Domains

Make sure you own as many domains as possible that contain your company name along with variations and misspellings. Once you own those other domains, don’t simply use them as redirects to your main site, put them to work by creating multiple websites that contain information about your company. Not only will this help build backlinks to your main site, but optimizing those other pages will take up valuable SERP real estate.

5. Local Listings

Although this may not work for some companies, if you have a physical location in the local area, make sure you’ve created a Google place page for it. Local search results take up a lot of page real estate, and if you can appear number one in the local search results, you’ll be building credibility and a good reputation for your company.

6. News

Form time to time, you may see news results in a Google SERP. This is another place where you can capitalize on SERP real estate. If you can get your name in the news regularly, your company name will appear in the Google news results when searched. Just make sure that the news items are positive, and you’ll have created another way to fill a Google results page with your company name.


Making Your Reputation Management Look Natural

One of the keys to good reputation management online is to make it look natural. When a user does a Google search on your company name and the entire first page is filled with positive testimonials taken directly from your corporate website, the user will be suspicious and probably move onto the second page of search results in order to get “real” information about your company. You don’t want that. You want users to look at the first page of a Google search and be satisfied with the diversity of information they see.

When a user sees a diverse set of sites and types of information on your company that isn’t all branded or promotional, they’ll feel like they are getting an objective and well-rounded look at your company. But how do you create that natural feel to a search engine results page? Here are a few suggestions.

1. Create a limited number of official websites or blogs

How many websites would you expect a “normal” company to have? Probably one, maybe two, depending on the company. And most companies will only have one or two official blogs. Users will find it natural and normal for these properties to have information on the company and to promote it. Any more than that and a user will start to get suspicious about your intent and wonder why you need 15 company blogs. Keep it simple and natural, and you’ll look better in a Google search.

2. Promote informational sites

One thing users are searching for when researching your company is 3rd party, non-biased information. For example, if you do a search for McDonalds, you’ll probably see some news articles about McDonalds in the results. If neutral or positive information or news stories exist about your company, promote those stories through SEO to get them to rank higher in the search results. If you can move those stories to the top, users will feel like they are getting an un-biased look at your company.

3. Create natural social media profiles

We all know that social media is becoming a big factor in SEO, and since Google likes to present a variety of platforms and opinions in its results, it’s only natural that your company should create social media profiles that are appropriate to your company image. It seems normal for most companies to have a Facebook and Twitter account, but is it appropriate for your company to have a MySpace, Formspring.Me, or Flickr account? If you manufacture business envelopes, maybe not. But if you design plastic jewelry for teenagers, it might be worth looking in to. The point is to be natural and appropriate. If you have unusual social media profiles or multiple accounts on the same service, users will be suspicious of your brand and your intentions.

4. Cut down on self-promotion

We all have to advertise, but when a user searches for your company name, they want to see a variety of opinions that don’t seem to come from your company. For example, press releases are great for releasing information about your company, but if they are simply puff pieces that only gush about how awesome your company is, how many people love you, or how much money you’re making, users will be turned off and start looking elsewhere for information. In that same vein, too many gushy testimonials have the same effect. Keep your presence on the web positive, but not over the top, and you won’t appear spammy or unnatural.

The key to online reputation management is to appear as if your reputation is not being managed at all. The more you can help the top ten search results look natural and organic, the better chance that users will stay on page 1 and not feel the need to see “what else” is out there. And that’s exactly what you want.


Handling Negative Criticism Online

As a successful company, you’ll always run into people who will criticize you or will have had a bad experience with your products or services. It’s just a fact of being successful and running a large business that can’t be helped. The problem is that, today, a handful of people can ruin your reputation or dissuade potential customers from doing business with you through just a few strokes of the keyboard. The Internet is great because it levels the playing field for everyone, which is fantastic when someone is telling the truth. But it’s horrible when a person with limited mental faculties, or a former employee with an axe to grind, can get on a handful of web discussion boards and badmouth your company with outright lies.

The trouble is, how do you keep your cool and respond to such individuals without coming off as a jerk or harming your reputation further? In terms of reputation management, here are a few things to keep in mind when attempting to respond to criticism online.

1) Be Extremely Nice

Your first reaction as a company head or representative may be to use a few choice words, attack the author’s inaccuracies (and grammar), and prove beyond a shadow of a doubt that you are right and they are wrong. But that is the wrong way to approach your reputation management.

Most readers of this type of discussion thread can tell when someone is either crazy or has a grudge. And they’ll be able to tell when that author makes the issue personal instead of professional. Usually, the original poster will look like a jerk to begin with, so you don’t need to make it any more obvious. If you reply to such comments, be as nice as you can. Thank them for their feedback, compliment them on their astute observations, and let everyone else who reads the discussion thread know that you are not the monster you may have been made out to be.

2) Admit Fault and Apologize

Along with being nice, good reputation management is about admitting fault when there is fault to admit. Even when you haven’t done anything wrong, you can apologize for the author’s bad experience. Of course, you probably won’t be acquainted with the situation personally, but apologize for anything that might have happened and offer your regrets. Then offer a solution to the author’s problem. If they had a bad experience, tell them how you’re working to improve your customer service or give them a channel by which they can talk to someone about their situation. Even if they don’t take your offer, other visitors to the board will see that you are aware of any problems and are working to fix them. Which is always a plus in reputation management.

3) Ignore it

Sometimes it’s worse to respond to outlandish criticism than to simply let it go. Responding may goad the author to respond in kind with even worse criticism, and may invite other bad-mouthers into the conversation to lend their opinion. Remember, most visitors to these types of threads can tell when someone is just ranting and when they are offering a sincere product or service review. Many times a bad-review author can be their own worst enemy. So in most cases it’s simply best to let their words speak for themselves.

Keep in mind, the worse thing you can do is jump into the conversation and play your negative-reviewer’s game by making personal attacks and getting emotionally invested in the argument. Show the rest of the thread readers that you won’t stoop to that level by apologizing and being extremely nice. And, when in doubt, it’s probably best to avoid responding at all and carrying on the argument further.


Link Diversity and Your Online Reputation Management

Google is smart. Too smart for it’s own good sometimes. The Google algorithm that determines page rank on a search engine results page uses over 200 different factors to determine what comes up in the top ten. That’s a lot of data to consider. It’s not like the old days when you simply had to keyword stuff your site to get to the top. Today, Google looks at the number of backlinks to a site, the content of the sites, the diversity of the sites that link to it, how it compares in tone to similar pages, and on and on. And the Google search engineers are always trying to improve their results. One of the things they’ve found is that users prefer to see a diversity of links in their search results instead of the same kind of content 10 times on the first page.

That means that an average search will generally have links to a variety of different kinds of sites, like a YouTube video, a blog, Wikipedia, a twitter account, informational sites, corporate websites, and more. And this is where it can get tricky for reputation management. If your company owns 20 different blogs that all say positive things about your company, Google may be classifying them all as the same types of sites. And in an environment that likes diversity, your 20 blogs may get shoved down the list, and one bad review of your product on an anonymous scam or rip-off site will float to the top.

What does this all mean for your reputation management? It means that your online reputation management is about more than a few positive backlinks to your corporate website. Maybe you have 20 blogs, but if they all have basically the same content, then they might not be as effective as they could be.

Try looking at your different properties in terms of how you can make them different from one another, not simply how you can use them to say nice things about your company. For example, instead of creating review sites, try looking at ways you can fill your different online properties with niche information targeted at a specific audience. Useful information on the web is more valuable and more shared than simple reviews, can garner you more SEO, and looks less like corporate cheerleading and more like a company that wants to become a resource and get involved in the online community. When websites that discuss your company are diverse, they have a better chance of ranking on Google.

Another way to approach the problem is to look at capitalizing on a number of different types of sites. If all your properties are blogs, try leveraging different kinds of internet communication tools, like Twitter, Facebook, Tumblr, informational sites, discussion boards, YouTube videos, and more.

When a user searches your company name on Google, you need to be prepared to give Google a diversity of content and formats to fill up the top ten results. If not, scam and rip-off sites that are fundamentally different from your sites will keep showing up in the top ten results.


Online Reputation Management: The New PR

Public relations used to be the best way for a company to manage its reputation and image publicly. A lot of PR consisted of positive press releases and pictures of your organization helping sick children or helping rebuild a rundown community center. But those days have changed. Whereas PR mostly focuses on relationships with major news outlets and putting a positive spin on your company news, less people are reading newspapers nowadays, and more people are using the Internet to research companies. Instead of PR, many companies are now focused on reputation management—creating a positive online image for their company.

Online reputation management is the new PR in the sense that reputation management is about influencing the kind of information users see when they search your company name online. Creating a good reputation management campaign involves many principles of SEO and knowing what kind of online content to promote, why, and how.

To look at the issue of old PR vs. new reputation management in more detail, let’s compare some characteristics of both.

1. Longevity of information

The old PR industry focused a lot of attention on the news cycle. What print publications can you get in? How many people read it? Can you get on CNN, the Today Show, etc.? Old PR focused on cyclical media. Places where your company could make a big splash and then be forgotten about in the space of a few minutes or days. But today’s information stays on the Internet almost permanently. Thus, reputation management is about controlling what information is most accessed and most widely read when a user is looking for information about your company. In today’s online culture, a company can’t rely on the short memories of the public to forget bad press or embarrassing mistakes. It’s all available forever on the Internet. Making sure the best stuff floats to the top is the job of reputation management.

2. Publisher reputation

When trying to get a reputable publisher to do a story on your company, the publisher has a responsibility to their readers or viewers to put out balanced, well-researched information and news stories to protect their own reputation. But today, publisher reputation is almost non-existent. Any fly-by-night, anonymous website can start up at any time and publish complete lies about a company and there is no reputation to uphold. That’s why reputation management is necessary for any large company. Because anyone can publish anything on the Internet, anyone can read it too—and believe it. So, it takes skilled reputation management to massage reputable, positive press and information to the top of a Google search, rather then let anonymous review writers dominate your online image.

3. Connections

If you’ve ever worked with a PR firm, you’ll know that they’re always talking about the connections and relationships they have with certain journalists or publications. Part of the PR game is to form relationships with prominent people in order to get your company news published in large, targeted venues. On the Internet, the only relationships that really matter are links. That’s why a lot of reputation management is based in SEO. SEO strategies used by reputation management seek to promote content that will benefit your company and move it to the top of a Google search, pushing negative reviews and information off the first page.

PR and reputation management are fundamentally two different things. And since more people are searching the Internet for information about your company than scrolling though microfiche of old news stories, reputation management is a valuable asset to add to your public image arsenal. That is not to say that a company should completely forgo PR in favor of reputation management. Rather, reputation management is quickly becoming just as important, if not more important, than PR for the benefit of your company name and image.


5 Reputation Management Tips for Your Personal Brand

There was once a time when your real-world self and your online persona could be completely different. You could be Dr. Jekyll, mild-mannered and thoughtful, to your co-workers and friends, and then go home at night and be Mr. Hyde, the snarky and somewhat raunchy celebrity blogger. Today, as our digital and real-world lives come closer together, thanks to Facebook, Twitter, LinkedIn, YouTube, and more, it’s harder to be two different people and time to start thinking about how to manage your reputation, both online and off.

Although you might not think about it, you have a personal brand whether you like it or not. And if you are trying to sell yourself to potential employers, clients, or a certain online community, you need to be recognizable and accessible across multiple platforms. All it takes is for one person to bad-mouth you online (or someone who shares your name to do something foolish) for anyone searching for you to get the wrong impression. In essence, you need to take control of your personal brand before someone else does.

1) Form Your Strategy

Before your take control of your personal brand, you have to decide how you want to brand yourself. Think about what you do, what you want to be known for, what kind of people you want to appeal to, and your overall personal and professional goals. Do you want to be Jekyll or Hyde? When you figure out these aspects, it will be much easier to create your social media profiles, personal websites, and personal brand image overall

2) Create a Hub

With so many options available, it can be easy to get lost in a sea of tweets, posts, updates, and RSS feeds. So you need to create a personal hub that can be your home base, a place that all the rest of your posts, tweets, and other messaging can originate from. A good place to start is, where you can create a splash page for yourself that includes a brief description of who you are and what you are about, along with a picture, and links to your other social media accounts and websites.

Another great place to start is with a personally branded website or blog where you can post information about yourself as well as content about what you do and your ongoing relationship with the community you are a part of.

3) Social Media is Only a Publisher

Once you’ve established your hub, then you can use your social media profiles as publishing arms that help you share the content from your hub to your friends, followers, and business associates. Tools like Tweetdeck, Seesmic, and any number of WordPress plugins can help you keep your posts and updates consistent across various social media platforms.

4) Define Your Boundaries

In today’s “share everything” culture, it can be easy to get caught up in the social media sharing cycle, feeling like you need to post a new item every 10 minutes. So, before you start, sit down and define where your online persona will end and where your real life will begin. In other words, set some privacy boundaries so you don’t overshare. Will you talk about your family? Will you share your location? Do you want to keep it strictly professional? The answers to these questions are up to you and will rely heavily on your individual goals and the persona you want to create.

5) Stay Focused

When you are trying to take hold of your online reputation management, one of the worst things you can do is present a myriad of different personas through various sites and social media platforms. One of the keys to building and maintaining a personal brand is to stay focused and be consistent. Set boundaries and goals, and stick to them. If you feel like you need to change the way you are presenting yourself, define a new strategy and set new goals before you start to wander. When you are consistent and focused, you’ll create a sense of confidence and build a good reputation that can easily be found by anyone.

If you want to take control of your online reputation management, and stop playing Jekyll and Hyde, start today by defining a strategy, creating a hub, and focusing on your objectives to create a good reputation for yourself.


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