The difference between owned, earned, and paid media in ORM

Online marketers today know the value of owned, paid, and earned media in brand awareness, customer acquisition, and customer retention. But a brand’s online reputation management also depends on these three types of media.

So what are owned, earned, and paid media, and how can you use them to manage your reputation online?

Owned Media in Online Reputation Management

Owned media are channels you control. Your website and blog are the two biggest players in this type of media. However, channels you partially control, such as your social media accounts, can also be considered owned media.

Other types of owned media include:

  • microsites

  • “business card” homepages such as About.me

  • mobile apps and notifications

  • webinars

  • press releases and news

Channels you own and control are an important part of your managing your reputation online. They often do very well in organic search results, and they promote what you want your audience to think and know about you.

Paid Media in Reputation Management Online

Paid media are channels you purchase, such as campaigns on Google AdWords or Bing Ads. Other types of paid media include:

  • Facebook ads

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  • promoted tweets

  • sponsorships

  • banner and other display ads

  • TV and radio spots

  • print advertising with the use of the best brochure templates

Paid media is most often used in marketing and advertising campaigns, but it can also support an online reputation management strategy in two ways.

First, purchased media drives visitors to your owned media, where you have more control over perception and conversation. Second, paid channels act as catalysts to drive more engagement with your brand, and more engagement leads to higher brand awareness and more earned media.

Paid media works best in conjunction with owned and earned media, because, as Mashable notes, many individual channels can be considered all three.

Earned Media in Reputation Management

Earned media is any channel you get by merit. You don’t own it, and you don’t pay for it. Someone else online, such as your customers or partner companies or industry thought leaders, mentions your company, shares your content, or publishes content you created just for their audience.

One major goal of owned and paid media is the opportunity to get earned media, especially by customers, who then become evangelists for your company and products.

A few examples of earned media include:

  • word of mouth

  • reviews and recommendations

  • anything that goes “viral” such as YouTube videos

  • guest blog posts

  • research published on other websites

  • your content being shared (i.e. LinkedIn groups, Facebook, Twitter)

  • your content being rated (i.e. Digg, StumbleUpon)

  • anyone talking about your company (i.e. forums, Q&A sites)

The downsides of earned media are that it can be negative, difficult to measure, and hard to scale. But even negative earned media has a benefit by showing you what processes or products you can improve.

Earned media is the most credible of the three media types, so you definitely want it to appear in search results and other places online to influence your reputation. To ensure searchers see positive earned media, follow these basic steps:

  1. Offer great products and customer experience

  2. Create unique, useful content for both owned (i.e. blog) and earned (i.e. guest blog) media

  3. Spark fresh earned media with paid media and word of mouth

Online Reputation Management - 03/18/2013

SEO services: The Cornerstone of any Online Reputation Management Strategy

Although online reputation management works in a variety of ways, it often depends heavily on search engine optimization (SEO) to fill the first page of search results with positive content about your brand. Optimizing a webpage to increase its relevance and quality so it appears high in search results isn’t easy, and to top it off, search engines are constantly updating their algorithms to ensure they return the most relevant and high-quality results. If you're thinking to start out limo business then you ought to have sound knowledge about this business. because it is claimed "Owning your own business isn't a bit of cake". There are some steps so as to start a successful limo company that's lucrative and ready to sustain the business load. The foremost common serious mistake made in business isn't picking the proper one to start with. Within the spade work evaluation techniques should be in mind. For marketing a limo company, First you have to study about its cases. If you cannot answer any of these questions confidently, then your online marketing is not doing as well as it can. As long as you have a web presence, you need a competent SEO agency in Florida to help transform your digital marketing experience. If people cannot find you on the first page of Google -specifically the map pack and the first three organic listings, you're leaving a ton of money on the table. Websites that take up the first three positions routinely make a killing, particularly if they're ranking for high converting keywords.

 

Simply having an abundance of positive content about your brand isn’t always enough. All that positive content needs to be optimized to appear in search results. Search engines use a combination of links from reputable websites and high-quality content--content that is not only positive but also well-written or professional-looking--to determine a webpage’s relevance and authority to a search query. You can also visit australianseocompany.com.au for getting more information. Digital marketing has been gathering a high attention due to the various benefits it provide as compared to the value that's invested in it. This digital marketing field has developed such a lot that always companies hire professionals to seem after their internet marketing. The experts within the digital marketing services really know what must be wiped out which way and at what time. Although it seems that internet marketing is simply another easy task which will be achieved through looking for different articles and methods available on the web. To know more about digital marketing go through https://webdesignottawa.com/hosting-services/ link.

The more relevant the page is to the query and the more authority it has earned, the higher it will show in search results.

So how do you make the positive content about your brand more relevant, and the websites that content lives on more authoritative?

By using the right tools to give search engines what they want. The more freshness, diversification, and support you can give your positive content, the better. You also want to have the best distributed databases setup for your website and applications; this is one of the most important tools to implement.

These are some of the biggest indicators of relevance and authority the search engines look for.

Freshness

A website’s freshness means how often it is updated. The more often a site is updated, the more often search engines have to “crawl” the site in order to find and index new content.

You can teach search engines to index your site more frequently if you publish new content regularly. If your site is being indexed often enough, it will start to move up the rankings on search results pages.

Another important component of freshness is what all those regular updates tell the search engines. If the website is worth all the activity of regular updates, then it is much more likely to be a relevant, authoritative resource for searchers.

The trick to maintaining freshness on the webpages you want to appear on the first page of search results is to always be on the lookout for positive content. Your marketing and public relations teams need to keep a sharp eye for any positive content that can be used to protect your online reputation.

Diversification

Diversifying is as beneficial for online reputation management as it is for investment portfolios: it reduces risks and increases the likelihood of gains.

There are two important aspects of diversifying your online reputation management.

The first is using multiple types of content. You can have all the glowing testimonials in the world, but if all you have is testimonials and no case studies or data to back up your results, that starts to look a bit suspicious. And search engines will only return so many results of one type of content, leaving plenty of room on the first page for negative content.

This means in addition to testimonials, you want to harness the power of reviews, success stories and case studies, press releases, YouTube videos, articles about your expertise, and more.

The second important part of diversification is using multiple websites. The more websites you own and control, the more spaces on the first search results page you can potentially fill, with positive content you have complete control over.

Creating multiple websites isn’t as daunting as it sounds at first. Instead of putting all your content in one place online, simply spread it out by assigning a specific purpose and audience to each different website.

For example, a pharmaceutical online reputation management strategy might include a website for consumers and doctors, another for pharmacies and vendors, a separate blog, and another website for publishing survey results and other data.

Diversifying content in these two ways makes your content more relevant and authoritative because each website and type of content appeals to specific audiences and search queries.

Support

Good support means earning plenty of links to your website(s) from many different reputable sources over a long period of time. Flooding your website with too many links all at once is very suspicious and you will almost certainly be penalized for it. And trying to get links from low-quality websites won’t help your rankings, either.

The trick to getting good links is to create content so valuable you could practically sell it. When your content is that unique and useful, it draws attention from the kind of websites you want to link to yours.

Earning links that way takes time, though. When you don’t have a lot of time to devote to getting that support, you can create some of it yourself through press releases, article marketing, and blogging. Just make sure this content is as helpful and valuable as possible.

Building good support for your websites is an important part of online reputation management for two reasons.

First, it improves your off-page SEO, which helps your content appear higher in search results, Pro SEO Group Buyprovides affordable packages to improve your site traffic.

Second, the webpages linking to yours can also show up on search results pages, so searchers see even more positive content about your brand.

Getting plenty of support through high-quality links tells search engines that other people online think your content is relevant and authoritative, which strongly influences how search engines rank results.

Freshness, diversification, and support are not the only SEO tools to use in your online reputation management strategy, but they are some of the most important. Implement all three and you’ll be well on your way to presenting searchers with the best information about your brand.

Online Reputation Management - 03/04/2013

Reputation Management for People Who Aren’t Good at Making Content

Content marketing is all the rage right now. Every SEO website, every marketing website, and any website that has anything to do with building a business online is filled with talk about content marketing—even reputation management websites. Partly that’s because creating great content is a surefire way to attract links and rank well in a Google search.

In terms of reputation management, if you can make great content across the web, you can get that stuff to appear in the first page of your branded search instead of malicious “scam reports” or links to malicious reviews.

But what if you are terrible at making content? What if you’re too busy running your business and you don’t have the funds to hire someone to make content for you? You can still earn a great online reputation without building a social following, blogging, or making videos. It takes a slightly different set of skills, and it’s hard work, but it can be very effective. In fact, it’s not that different from what you should be doing as a business anyway.

If you want to improve your online reputation, but you don’t want to do content marketing, here are a few things you can try:

1) Start from the inside

Some people may be using content marketing as a way to make up for their lack of a top-notch product or service. Or they may be pushing out so much content that they don’t feel they need to invest in their customer’s experience. But if you have a great product and great customer service, maybe you don’t need to be investing as much in content.

A bad online reputation usually starts with an unsatisfied customer. Whether they are unhappy that your product or service didn’t live up to their expectations or they simply had a bad experience dealing with your company, customers today will take to the web to vent their frustrations. They’ll write bad reviews, rant about your company in a blog post, or even contribute to those so-called “scam report” websites.

The best way to avoid unhappy customers is not to have any in the first place. Listen to your customers’ feedback and criticisms and use that feedback to improve your product and your service. When you have happy customers, you don’t have to worry about a bad online reputation.

2) Ask for positive reviews

If you don’t want to create content, ask your customers to do it for you. If you’re running a successful business, it is likely you already know who your best customers are. If you want more positive reviews online, simply ask your best customers to write reviews for you.

Most customers won’t write reviews unless they have an extremely bad experience or they have an extremely good one. But what about all those people in between? Most customers won’t write reviews simply because they haven’t thought about it. So just open your mouth, ask them to review you, and watch your online reputation start to improve.

3) Build partnerships

This is a bit more on the marketing side, but if you want to build a positive online reputation, you need to get people on the web saying positive things about you and your company. So build some partnerships. For example, if you own a coffee shop, build a relationship with the local bookstore and tell them that anyone who comes in with a receipt from that bookstore will get fifty cents off their next coffee. Ask the bookstore to put that offer on their website and link to you.

Not only will you build your customer base, but you’ll also get a local business to mention you on their website—which could now appear in the search results for your company name. And you didn’t have to make any content to do it.

Essentially, building a positive online reputation should go hand-in-hand with being a good business and building real-world relationships with your customers, other businesses, and more—which is what you should be doing anyway. When you can build a positive reputation for yourself in the real world, your online reputation will follow. So, if you don’t want to focus on making content to combat a negative online reputation, take a step back and build a good reputation for your business in the real world, and the online world will reflect your real world reputation.

Online Reputation Management - 12/11/2012

Using Random Affinities for Reputation Management

A little while ago, Ian Lurie, CEO at Portent, wrote about an interesting tactic he uses to get more ideas for marketing as well as better target his own marketing. Lurie uses Amazon, Facebook advertising, Google suggest, and more to find out what random topics come up when he searches for products similar to his (or his clients’). What he is searching for are “random affinities” (and you can read about his methods here).

Random affinities are topics and interests that are shared by a number of the people who all buy the same product or visit the same website repeatedly. Basically, they are things that your customers have in common with one another but have nothing to do with you. For example, Lurie has found that people who like “cycling” also tend to like the Cartoon Network show, Adventure Time. If you were selling bicycles, that might be an interesting insight to have and it might help you sell more bikes if you include Adventure Time references in your website copy or put a picture of Finn and Jake on your local flier.

But what does this have to do with reputation management? Reputation management isn’t just about creating a clean branded SERP, it’s about giving the people who are searching for you a positive view of your company in a way that makes them want to click through to your site, learn more about you, and—possibly—buy the stuff you are trying to sell them.

Essentially, if you can show your users that you are into the same things they are before they even click on your official website link in the SERP, you can begin to build a positive reputation right away. Using the example above, let’s say you own that bike shop and you know your customers are probably into Adventure Time. Part of your reputation management campaign could be to run a contest to give away a new bike with an Adventure Time paint job. Get your contest written up in a few cycling websites, build some links to those references, and then you have yourself a great link in your branded SERP that not only makes your bike shop look great, but it also connects with your potential customers before they even come to your site.

Let’s put this tactic into action. Here are more ways you can use random affinities to your advantage:

Guest Blogging—guest blogging can get boring and tedius, especially if you’re doing reputation management for a company that isn’t extremely exciting. If you can identify some random affinities, then you can shake up your blogging by referencing those topics in your posts or use those random affinities as analogies for your topic. Writing a blog post like, “How Watching Adventure Time Can Make You a Better Cyclist,” and posting it on an Adventure Time fan blog might not only get you a great link in the SERP but could also bring in some new customers.

Infographics—Take your blogging ideas to the next level by creating sharable content like infographics that include references to the random affinity or are outright targeted at fans of the random affinity. Although there could be some copyright issues, make a cycling infographic littered with Adventure Time artwork (or art work similar to Adventure Time). Or, make an infographic about Adventure Time and relate it to cycling. Either way, a great link that connects the two topics will be fantastic for your online reputation.

Contests—Already mentioned above, hold a contest or giveaway that involves the random affinity. For example, what if you created a contest that asked cyclists to send in awesome pictures of them having adventures on their bikes, then give away Adventure Time DVDs as a prize.

The beauty of finding these random affinities is that they open all kinds of possibilities for making great content, getting it published around the web, and building great links in your branded SERP that not only make you look like a positive company but also connect with your audience before they even see your website. And any company that can do that will have no problem building a great reputation, online or off.

Online Reputation Management - 09/20/2012

Killing Me Softly: 5 Ways to Kill Your Online Reputation by Doing Nothing

Usually when talking about online reputation management we discuss strategies, tips, tricks, insights and more—actions you can take to help lift your online reputation and improve your branded SERP. Basically, effective online reputation management is about doing something, taking action, and getting the job done. However, all that action can be exhausting. Why go through the trouble of trying to build a positive branded SERP?

If you could care less about your online reputation, then don’t put any effort forth. Don’t take action. Just sit there and watch as your branded SERP fills with negative reviews and articles about your terrible product and customer service. If you’re tried of worrying about your online reputation, here are 5 ways you can do nothing and watch your online reputation die quietly.

1. Don’t be seen or heard

You know that old saying, “children should be seen and not heard”? Well, if you really want to stop fretting over your online reputation, you shouldn’t be seen or heard. That is, don’t do anything online that would catch the attention of anyone who cares. Don’t write anything; don’t reach out to bloggers; don’t announce any new products or services your company offers; don’t release case studies, white papers, or press releases. If you want to ruin your online reputation, simply sit back and don’t produce any content about yourself at all.

2. Be boring

Not only should you not be seen or heard, but try and make your website and any marketing materials you might release completely boring. That’s right. Stop putting so much effort into being creative and trying to sound interesting. In fact, the best thing you can do is only release esoteric lists of data that are not relevant to your customers and are completely unreadable. If that data shows up in the SERPs, anyone looking for more information about your company will be so completely confused that you’ll lose them right away. Putting as little effort into your public image as possible is a sure fire way to let go of trying to make an effectively branded SERP and improve your online reputation.

3. Shut down your social profiles

I know this sounds like work, actively shutting something down. But it has a long-term payout—if you shut them down now, you’ll never have to update them again. You can either stop using them by not posting any new information and not responding to questions or inquiries from your followers, or you can officially delete your accounts. If you do this, they will no longer show up in your branded SERP, allowing other links, like bad reviews or “scam alerts” to fill in the spaces. But at least you won’t have to deal with them anymore.

4. Take down all your company’s websites

I suppose you could keep your main site open (if you still want to put in some minimal effort). But take down any other company web assets, like external blogs, promo sites, micro-sites, product sites, and more. All those properties should show up in a branded SERP, but they take so much time and effort to maintain, why bother? Those other websites only make you look like a company who cares about its reputation and customers.

5. Go incommunicado

Remove all contact information from all of your websites, online directories, profiles—anywhere an email, phone number, or physical address may exist. Why do you want people contacting you to talk about problems or questions they may have about your product or service. That’s way too much work. Just let them write reviews about how hard it is to contact you, or sit and watch as they post scathing blog articles about your product because they couldn’t get a hold of a customer service representative. These negative reviews and blog posts could show up in your branded SERP, which will deter you from gaining more customers. And that’s a relief, growing your business is huge hassle anyway.

There are a lot of ways you can do nothing and let your online reputation die. But if you really want to go the extra step and actively kill your reputation you could do things like pick fights with negative reviewers, pay for spammy links on blogs across the internet, publish rude or offensive videos about your company online, and much, much more. Of course, those things take effort. If you really don’t care, then do nothing, and your online reputation will kill itself—not with a bang, but a whimper.

Online Reputation Management - 09/13/2012

Best Outreach Strategies for Reputation Management

Optimizing your SERP today isn’t the same as it was just a few years ago. Not too long ago you could simply keyword stuff your site or do the same to off-site blogs and other web properties and, voila, you could make a positive-looking SERP pretty easily. Today, Google demands much more from websites than just a handful of keywords. Today, Google says, it’s all about providing value to the internet. To get a good SERP today, you have to employ several different strategies, like creating social profiles, guest blogging, making videos, and more.

As a result, reputation management is much more varied today, and you have to be more creative. One of the ways you can be more creative is by building out some cool content that gets links from a variety of authoritative websites. Things like infographics, e-books, videos, downloadable posters, and more can be a great way to fill up a SERP with positive mentions of your name, but they will only work if you can get people to link to them. Although many reputation management professionals may complain about how hard it is to get something to “go viral” (and not everything will), there is a strategy you can follow to at least ensure that your content—whatever it might be—gets the best chance it can get at widespread links and exposure, ensuring a place in your SERP.

1) Define your audience

First of all, you need to define your audience. Let’s say you’re doing reputation management for a company that build e-learning tools, and you want to get their latest e-book to rank in the SERPs for their name. Identify who that e-book might be useful to. Is it teachers? Is it corporate trainers? Is it parents? It is CEOs? Once you know who you need to reach out to, the next step is a no-brainer.

2) Identify the leaders

Today there is an online community for just about everything. Whether you’re targeting lifestyle management coaches, alligator enthusiasts, or harmonica players, you’ll find a community on the internet for it. All you have to do it identify who are the movers and shakers in that community, and the people that follow those leaders. Once you have identified that the e-book is targeted at corporate trainers, it’s time to step up your game and get social. Through this Book First blog you will get the e-book related all information.

3) Establish relationships

Making friends on the web can be a bit tricky, but all it really boils down to it contacting someone and telling them you like what they’re doing. For example, once you have identified the top five blogs about corporate training, send the personality behind the blog an email, comment on a recent post, follow them on social profiles, or share their content with your followers. This step has nothing to do with asking them to read your e-book or even mentioning that you have anything to do with an e-book, it’s simply about getting their attention and showing them that you are truly interested in what they are doing. Don´t forget to provide a solid communication platform and a reliable email hosting uk provider for this relationship.

4) Don’t ask for a link

Once you’ve spent some time building a relationship with your target, don’t ask for a link to your e-book. Asking for a link is one of the sure-fire ways to not get a link. Rather, approach your target with an idea or ask them for an opinion. Send them an email and ask them if they can give you feedback on an e-book you’ve written about corporate training, then simply send them the e-book. If you’ve already established a relationship of trust, and you ask sincerely, they’ll probably say yes. The key is to bring your target into the content creation process, make them feel like they are a valuable part of the process and that their input will help make your content better.

5) Follow up

Give them some time to look over the content you’ve sent them and then follow up to see what they might have to say about it. Don’t be pushy, just ask if they’ve had a chance to look over it and if they have any suggestions or opinions about it. Again, if you have a relationship with your target, they’ll probably make some time to get back to you—usually with some great feedback.

6) Thank them

Once they’ve given you feedback, thank them for their time and tell them how appreciative you are for their expertise and guidance. Then—finally—you can ask them if this is the type of e-book they’d want to share with their audience. They might say, no. But if they had favorable things to say about your e-book, then they’ll probably say yes. But, even at this point, you’re not asking for a link—you’re simply asking for them to share content that they already like with their audience. Which could be though a link on their blog, through a tweet, a Facebook share, or more.

Any one of theses outcomes is a win. If they link to it, that’s great. If they share it with their followers (and their follow base is sizable), many people will RT it or share it through social networks—creating many mentions of your e-book on the web.

And if you can duplicate this process with 5-10 leaders in the industry, you’ll get a huge response to your e-book. Not only will you see an uptick in downloads, but you’ll get a mess of links and it’ll probably start to rank in the SERPs for your brand or company name—which is exactly what you wanted in the first place.

 

Online Reputation Management - 08/22/2012

The Dos and Don’ts of Online Reviews in Your Reputation Management Strategy

User-generated content is one of the biggest movements in the online world since the beginning of the new century. Social networks, reviews sites, and more, depend almost entirely on their user base to create content for their website. All this user-generated content is great for users, especially those who are looking to get an opinion about a new product or service before they buy. But this deluge of user-reviews and comments can also be extremely harmful to businesses when users feel they need to bad-mouth a particular establishment or complain about a small detail of service when the vast majority of their experience was positive.

If your business has generally positive reviews, this can be a great boon to your reputation management campaign. But it’s not such a great thing when you have a handful of reviews floating around the internet that are damaging or outright false. And all these reviews are now showing up in branded SERPs on a regular basis. That means, for example, when an individual searches for your business, they may see 3-4 links to different review websites where your business is mentioned—both good and bad.

As a result, these online reviews are one of the biggest concerns for any business that wants to maintain a pristine online reputation. So, here are a few dos and don’ts for dealing with online reviews to help you can build the most positive online reputation possible.

DO: Seek out Reviews

The best way to keep an eye on the reviews that you’re getting is by seeking them out. Primarily, search for your business name online and see what reviews appear. But once you’ve discovered what’s already out there, stay on top of what is being published about your company online by setting up a notification system like Google Alerts—so you’ll be informed immediately when a new review is published or a blogger decides to write about you. And when you know what is being published and where it’s coming from, you can start to deal with bad reviews.

DO: Open a Dialogue

Once you’ve identified a negative review, the best thing to do is try and contact the reviewer. Your ultimate goal is to get the reviewer to take down the review or change it, but that should not be your immediate petition upon first contact. Start by apologizing for any misunderstanding or mistreatment the customer may have experienced and offer your apologies. And NEVER try and argue with the customer about what happened or call into question their judgment. Next, ask if there is anything you can do to make it up to them or offer them a special deal on their next purchase or service. If the reviewer responds favorably, ask them if they might consider taking down or changing the review once they have a more pleasant experience the second time around. If they are reasonable human beings—and you are sincere and authentic in your communication—they’ll probably agree. If they don’t respond, or they respond with another angry message, it’s probably best to leave the situation alone and do your best with other reputation management strategies to bury the review as low as possible in the SERPs.

DON’T: Trash Competitors

If you respond to a review in an open forum, never trash a competitor. Trashing competitors can have two negative effects on your online reputation. 1) You will simply come off as petty and unpleasant. And anyone who sees that review will view your company as one who would rather bad-mouth others than improve the level of your own service or product in order to get ahead. 2) If you competitors see the comment, they could take legal action against you. And that’s not pleasant at all. It’s best to stay away from mentioning competitors at all and focus on your business’ positive points and products.

DON’T: Post Fake Reviews

This is, perhaps, the worst thing you can do when it comes to reputation management through online reviews. You may get away with it for a little while, but when it is found out that you are manufacturing reviews—and it usually is—you’ll suffer an even more embarrassing blow to your reputation management. When you fake reviews, you risk alienating any and all good trust that you have built with your current customers and any future customers you might have. The best policy is simply to give good service and sell great products, then you’ll greatly reduce the chance that you’ll have to deal with negative reviews online at all.

Online Reputation Management - 07/27/2012

The Rise of Mobile and Your Online Reputation

It is predicted that mobile internet use will outpace desktop internet use worldwide in 2013. Right now there are already more mobile internet connected devices than have ever existed and the numbers are growing daily—especially in emerging economies like India and China.

For proof you can look at the sale of Apple devices. It took 3 years for Apple iPod sales to reach 10 million units sold. The iPhone reached 10 million units in 2 years. And the iPad took only 9 months to reach the same number. More and more people are using mobile devices for internet access. But most of our websites are built for traditional desktop-based browsers.

If you’ve ever seriously tried to find information on the internet with your smartphone, you know how frustrating it can be to visit websites and landing pages that are not optimized for mobile, since phones are so popular now a days and that's why accessories sites as ProductExpert online. The text is small, and so are the buttons. You have to zoom in to see pictures or make any sense of what the text is saying.

In fact, 50% of mobile users are not willing to wait more than 5 seconds for a website to load on a mobile device. And 1/3 will return to the search results to find a mobile optimized site if their first click did not result in a mobile-friendly site.

In terms of reputation management, that means that you need to start thinking not only about your customer’s online experience, but their mobile experience as well. It would be terrible for a mobile user to click through to your main websites only to find that it isn’t mobile friendly, and for that user to turn back to the search results and click on a blog post by a disgruntled ex-employee that is optimized for mobile use.

Your Mobile Reputation

First and foremost you need to make sure that your main site—which should be the first result in a Google search for your company name—is optimized for mobile. And there are three ways you can go about doing this.

1) Separate mobile and desktop sites
Instead of redesigning your entire site for multi-platform use, you can simply make a separate mobile site and reroute all mobile users to that site for a better mobile experience. This is a reasonable solution, but it isn’t always the most elegant, and it is not the preferred method Google likes to see. Still if you prefer to redesign your site, contact Web Design Ottawa.

2) Separate HTML for mobile and desktop

With this method, users are visiting the same URLs, but the HTML served to them on each page is different, depending on the device they are using. This is a more efficient way to tackle the problem, but it is still a hassle to have to deal with what are essentially two sites in one.

3) Responsive web design

Responsive web design would require a reworking of your entire site so that the HTML remains the same across the board, but the CSS changes the looks and feel of the site based on the size of the screen. Best web design houston has to offer by top web designers! This is the most efficient and elegant solution—and the one preferred by Google, but it requires a site redesign, which is not always an option. If you are a lawyer looking for an agency to take over your web design then  you must visit social fire starter.

All Web Properties

Seeking an optimized mobile experience for your users is your first step to ensuring that your reputation stays intact. Not only will it prevent your mobile users from bouncing from your site, but it will improve your reputation by building trust in the people who visit it.

Additionally, if you’re serious about building an iron clad SERP for your reputation management, you’ve probably built multiple sites and that all rank for your company or brand name. Now is a good time to make sure that all these sites are optimized for mobile as well. It might actually be easier to optimize these sites with responsive web design than your main site because they are smaller and built simply for ranking purposes.

Of course you cannot control the way other people build their websites. But if you are trying to get 3rd party sites to rank well in your branded SERPs, try to ensure that these sites are mobile friendly as well. If not, that okay. But if you have a choice, choose mobile optimized sites over desktop-only sites.

Mobile is on the rise and those that are prepared will succeed in the new mobile world. Those who cannot adapt now will only be playing catch up. So make the choice now to get ahead of the trend and the technology by being aware of the mobile compatibility of your web properties. It may affect your online reputation more than you know.

Mobile Site Development / Online Reputation Management - 06/26/2012

Content Marketing as a Reputation Management Strategy

It’s no secret that the search marketing world has recently been rocked by Google’s algorithm updates, like Penguin and the ongoing Panda updates. Although Google has always endeavored to provide users with the most relevant results, they’re getting better at detecting when search engine experts are gaming the system. And that’s why many of the top SEO blogs are now preaching the gospel of content marketing and getting help from the best SEO Experts in Los Angeles.

Essentially, the feeling is that the days of keywords stuffing, directory submission, blogging networks, link exchange networks, and more are coming to an end, and that the best strategy moving forward is to simply make a quality site that people want to link to.

But what does this have to do with reputation management? At its core, reputation management is a field of SEO with a very narrow focus—molding the search engine results page (SERP) of one or a handful of branded keyword searches. For digital marketing services, view publisher site and learn about marketing services. So now it is time to employ content marketing as a new tactic in the fight against negative SERPs and for positive reputation management, Find a professional like Andy Defrancesco to give you more information.

Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it. Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for your business. Google is obsessed with providing their users with the search experiences that deliver what they’re looking for. High-quality content is often the best way to provide that experience. Content marketing helps transition sales from forcing a customer to buy your product to being a valuable resource that is there when your customers are ready to buy from you. Lear more from this and related marketing technics at https://indexsy.com/what-does-an-seo-company-do/.

Most of your customers won’t be ready to buy from you the first time that they hear about your business. People go through a buying process before committing to a purchase. With smaller products (ex. a pack of gum), this buying process is quick; with larger products (ex. a new car), this process takes much longer. Before making a purchase, people realize that they have a problem that needs solving (awareness). They take time to research and better understand their problem (consideration). Then, they make a decision on which solution is best for them (decision).

What is Content Marketing?

In 1895, John Deere released a magazine called, The Furrow. The magazine was not a product brochure for John Deere, in fact it was not sales focused at all. It was a publication about the latest technology in farming, tips about planting and harvesting, and more. The Forrow is considered the first true content marketing campaign. Click here to know about the 7-step system on how to run better Facebook ads .

The genius of it was that it wasn’t designed to get farmers to buy John Deere products. It was focused on positioning John Deere as the most knowledgeable entity for farm technology in the world. As a result, today John Deere is the leading manufacturer of farm equipment and machinery in the world. And all because they decided to stop focusing on themselves and start focusing on the needs of their customers. When they did that, customers naturally flocked to them.

At its core, that’s what content marketing is all about. It’s about creating high quality, useable information that is targeted at fulfilling the needs of the customer. This strategy builds trust and authority in the source that hands out the content and makes users more likely to become customers. And that’s one of the reasons content marketing is such a great way to learn how to sell on amazon, improve your online reputation.

Content Marketing for Reputation Management

Recently, articles found on marketing sites like https://www.konstructdigital.com/ have explained that, the beauty of content marketing for reputation management is that is has a two-fold result. First, if you can create and publish awesome customer-focused content on a number of websites, your SERP will improve, giving you a better reputation.

Secondly, using this respected Idaho Videography Company it simply improves your company reputation. For example, if you were deciding between two blenders (both of equal price and features), but one company offered you a 200 page cookbook along with your purchase for free, which would you choose? And which one would you tell your friends about?

Although content marketing is a fantastic tool for ranking better, it also gives your company some great exposure and builds trust with your customers. So instead of trying to create a myriad of websites to rank in your key SERP by submitting links to article directories or joining a blogging network, instead consider pouring your efforts into creating great resources, download SodaPDF, infographics, pictures, videos, and more that your customers will value. Now that’s real reputation management.

Online Reputation Management - 06/14/2012

Importance of Reputation Management for Executives

You’re at the top of your field. You either run your own company or are at the upper echelons of a large company and you make very important decision that affect a large number of people everyday. 20 years ago, the only thing you really had to worry about at this point was a heart attack from all the stress. But today the business and social landscape are very different and your stature in the business community can be threatened not only by younger executives vying for your position, but the online community that could set its targets on you at any moment.

At this point in your career, you need to think about not just your reputation within the business community, but your online reputation as well. A modicum of misleading information about you on the internet could result in both your position and your future being threatened. And because of the ease and abundance of easy online publishing tools, like blogs and social media, the chances that a disgruntled employee, competitor, or an anonymous detractor will publish misleading and damaging information about you online is extremely high. You need to implement a reputation management strategy now to prevent future attacks from doing any harm.

The More Important You Are, The Bigger the Target on Your Back

The fact of the matter is that the more important you are in your company or in the business world, the more people will have it out for you. It doesn’t matter that you have a clean personal life and can be found faultless of any conceivable wrongdoing. Simply because of the virtue of your position, others will try and tear you down. They may do it because they perceive they’ve been wronged by you in some obscure way or maybe a competitor wants to ruin your reputation for their own purposes.

What matters is not that they want to tarnish your reputation, but that you are ready for it when the attack comes. You can be ready by implementing strong reputation management strategies now—before a crisis happens. Clean your SERPs, get active on social media and blogs, and make sure that when people search your name online, they only see positive information—not the information that others want to use to tear you down.

Your Online Reputation is a Resume

Just as important to your continued success as your resume, is your online reputation. Gone are the days when a gentlemen’s agreement was enough to secure trust in your talents and abilities to do your job. Today, you’re not only judged on the experience you have, but on the reputation you leave behind. Prospective employers are evaluating you online before offering you better positions and more prestige. So, if your online reputation is not as clean as the resume you hand over to them, more than likely they’ll pass you over in favor of someone who’s SERPs are positive.

Online reputation management isn’t just about keeping bad information out of the SERPs for your name, it’s also about building an image that you can be proud of—an image that will attract more partners and more opportunities.

Don’t Forget Your Personal Brand While You Are Managing Someone Else’s

All-in-all, it can be tempting to get lost in your current position doing what you do best. But keep in mind that you are not only running a company, you should be building your personal brand at the same time. And the better you can build that brand, the more opportunities will come your way in the future because of the positive online reputation you’ve built.

 

Online Reputation Management - 05/27/2012

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