The Advantages of White Label Online Reputation Management for Businesses

White label online reputation management is a service in which a company provides reputation management services to other businesses under its own brand. This allows businesses to offer reputation management services to their customers without having to invest in the resources and expertise to do so themselves. White label online reputation management can be a useful option for companies that want to expand their services without incurring the costs and risks of building their own reputation management department.

One of the main benefits of white label online reputation management is the ability to offer a turnkey solution to customers. Businesses can simply resell the reputation management services provided by the white label company, which can save time and resources that would be needed to develop their own reputation management system. This can also be an attractive option for businesses that are new to reputation management or that do not have the expertise or resources to offer these services themselves.

Another benefit of white label online reputation management is the opportunity to leverage the expertise and resources of the white label company. These companies often have a team of experienced professionals who are knowledgeable about reputation management techniques and strategies. By partnering with a white label company, businesses can access this expertise and take advantage of the tools and resources that the white label company has developed.

One potential drawback of white label online reputation management is the potential loss of control over the reputation management process. When businesses rely on a white label company to handle their reputation management, they may not have as much control over the strategies and tactics used to manage their reputation. This can be especially concerning if the white label company uses tactics that may be seen as unethical or deceptive. It is important for businesses to carefully research and evaluate the reputation management practices of any white label company they consider partnering with.

Another potential concern is the potential for conflicts of interest. If the white label company is also working with competitors, there may be a risk that the company will prioritize its other clients over the business that is reselling its services. This can lead to a lack of attention and resources being dedicated to the business's reputation management efforts.

In conclusion, white label online reputation management can be a useful option for businesses that want to offer reputation management services to their customers without investing in their own resources and expertise. It can provide a turnkey solution and access to experienced professionals and resources. However, businesses should be aware of the potential loss of control and potential conflicts of interest when partnering with a white label company. It is important to carefully research and evaluate the reputation management practices of any white label company before entering into a partnership.

Balancing Personal and Professional Lives on Social Media: Tips for C-Level Executives

C-level executives, including CEO, COO, and CFO, are often seen as the face of a company and are expected to represent the company's values and goals. With the increasing prevalence of social media, it is becoming more common for c-level executives to have a presence on platforms such as Twitter, Facebook, and LinkedIn. While there are certainly benefits to c-level executives being active on social media, there are also some drawbacks that companies should consider.

One potential drawback of c-level executives being active on social media is the risk of making public statements that could be perceived as controversial or offensive. In today's digital age, it is easy for comments and posts to be taken out of context or misconstrued, which can lead to negative backlash and damage to the company's reputation. For example, a CEO may make a well-intentioned statement about a social issue, but it could be misinterpreted and cause controversy. C-level executives may also be more likely to inadvertently reveal confidential information or make inappropriate comments on social media, which can also have negative consequences for the company.

Another potential drawback is the risk of cyber attacks. As c-level executives often have access to sensitive company information, they may be targeted by hackers and cybercriminals. Hackers may try to gain access to c-level executives' social media accounts in order to obtain confidential information or spread malware. This can not only lead to data breaches and damage to the company's reputation, but it can also have serious legal consequences. Therefore, it is important for c-level executives to be cautious and take steps to protect their accounts and personal information when using social media. This may include using strong passwords, enabling two-factor authentication, and avoiding sharing sensitive information on social media.

In addition to the risks of controversial statements and cyber attacks, c-level executives may also face the challenge of balancing their personal and professional lives on social media. While social media can be a valuable tool for networking and building relationships, it can also be difficult to separate personal and professional content. This can lead to confusion or misunderstandings, especially if c-level executives are not careful about what they post. For example, a CFO may post a picture of themselves at a concert, but it could be misinterpreted as a company-sponsored event. Therefore, it is important for c-level executives to be mindful of their social media presence and consider the potential consequences of their actions.

Another potential drawback is the time and resources required to maintain an active social media presence. C-level executives are often busy with their responsibilities at the company, and managing a social media account may not be a high priority. However, maintaining an active and engaging social media presence can require a significant amount of time and effort, which may be better spent on other tasks. This is especially true if the c-level executive is not experienced with social media or does not have the support of a dedicated social media team.

In conclusion, while there are certainly benefits to c-level executives being active on social media, such as networking and building relationships, there are also some drawbacks that companies should consider. These include the risk of making controversial or offensive statements, the risk of cyber attacks, the challenge of balancing personal and professional lives on social media, and the time and resources required to maintain an active presence. Companies should carefully weigh the potential risks and benefits before deciding if c-level executives should be active on social media. It may be necessary to put policies in place to ensure that c-level executives are using social media responsibly and protecting the company's interests.

The Role of Social Media, SEO, and Reputation Monitoring in Online Reputation Management for Direct Selling Companies

Online reputation management is an important aspect for direct selling companies. In today's digital age, the internet serves as a platform for customers to share their experiences and opinions about a company's products and services. These online reviews and ratings can have a significant impact on a company's reputation, as they can influence the decisions of potential customers. Therefore, it is important for direct selling companies to actively manage their online reputation to ensure that they are presenting a positive image to the public.

One way for direct selling companies to manage their online reputation is through social media. Social media platforms, such as Facebook, Twitter, and Instagram, provide an opportunity for companies to engage with their customers and address any issues or concerns they may have. By regularly monitoring and responding to customer feedback on social media, direct selling companies can demonstrate their commitment to customer satisfaction and build trust with their audience.

Another important aspect of online reputation management for direct selling companies is website content. A company's website should accurately reflect its products, services, and values, as it serves as a primary source of information for potential customers. It is also important for the website to be user-friendly, as this can improve the overall customer experience and encourage positive online reviews.

In addition to social media and website content, direct selling companies can also manage their online reputation through search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website in search engine results. By optimizing the content and structure of a website, direct selling companies can increase the likelihood of their website appearing at the top of search results for relevant keywords. This can help to attract more potential customers and improve the company's online reputation.

Another effective way for direct selling companies to manage their online reputation is through online reputation monitoring tools. These tools allow companies to track and monitor their online presence and identify any negative reviews or comments that may be affecting their reputation. By regularly monitoring their online reputation, direct selling companies can quickly address any issues and mitigate any potential damage to their reputation.

In conclusion, online reputation management is an important aspect for direct selling companies. By actively managing their online reputation through social media, website content, SEO, and reputation monitoring tools, direct selling companies can present a positive image to the public and attract more potential customers.

Protecting Your Personal or Professional Brand: The Importance of Online Reputation Management on Social Media

Social media and online reputation management are closely related, as social media has become an important channel for individuals and businesses to interact with their audience and shape the way they are perceived online. In the digital age, it is crucial to manage your online reputation in order to maintain a positive image and protect your personal or professional brand.

One of the main benefits of social media for online reputation management is that it allows you to quickly and easily interact with your audience. If someone posts a negative comment about you or your business on social media, you can respond in real time and try to resolve the issue. This is much faster than waiting for someone to contact you through a traditional customer service channel, and it can help you prevent a small issue from escalating into a bigger problem.

Another benefit of social media is that it allows you to proactively shape the way you are perceived online. By regularly posting high-quality content and engaging with your audience, you can establish yourself as an expert in your field and build a positive reputation. This can be especially important for businesses, as a strong online reputation can translate into increased customer trust and sales.

However, it is important to be aware of the potential risks of social media as well. Anything you post online can potentially be seen by a large audience, and it is easy for a negative comment or action to spread quickly. This is why it is important to be mindful of what you post and to monitor your social media presence regularly. If you see a negative comment or review, try to address it in a professional and timely manner.

Overall, social media is a powerful tool for online reputation management, but it is important to use it wisely. By regularly posting high-quality content, engaging with your audience, and monitoring and addressing any negative comments or reviews, you can build and maintain a positive reputation on social media.

Successful Online Reputation Management for Plastic Surgeons: Examples and Lessons

As the demand for cosmetic procedures continues to rise, it is more important than ever for plastic surgeons to manage their online reputation. In today's digital age, potential patients often turn to the internet to research and compare different surgeons before making a decision. A positive online reputation can mean the difference between attracting new patients and losing business to a competitor.

According to a survey by the American Academy of Facial Plastic and Reconstructive Surgery, 72% of patients use online reviews and ratings to help choose a doctor. Additionally, a study by Software Advice found that 85% of patients consider online reviews as important as a personal recommendation. These statistics highlight the importance of online reputation management for plastic surgeons.

One effective way for plastic surgeons to manage their online reputation is through creating and maintaining a strong online presence. This could involve setting up a professional website, social media accounts, and listing their practice on review websites such as Yelp and Google My Business. By having a strong online presence, plastic surgeons can showcase their skills and expertise, as well as provide potential patients with important information about their practice and services.

Another important aspect of online reputation management for plastic surgeons is monitoring and responding to online reviews and comments. It is essential for plastic surgeons to stay on top of what is being said about them online and address any negative or false information as quickly as possible. This could involve responding directly to negative reviews and comments, or reaching out to websites or social media platforms to request the removal of false or malicious content.

Plastic surgeons can also use online reputation management tools, such as monitoring and alert services, to stay informed about their online presence and quickly address any negative or false information that may be spreading about them. These tools can provide alerts about mentions of a plastic surgeon's name or practice, allowing them to take quick action to protect their reputation.

It is also essential for plastic surgeons to be transparent and honest in their online communications. This can involve responding to questions and concerns from potential patients and addressing any mistakes or controversies that may arise. By being open and transparent, plastic surgeons can show their potential patients that they are genuine and trustworthy, which can go a long way in maintaining a positive reputation.

Three examples of plastic surgeons who have effectively managed their online reputation include Dr. Jennifer Walden, Dr. Paul Nassif, and Dr. Karan Dhir. Dr. Jennifer Walden is a plastic surgeon based in Austin, Texas, who has a strong online presence and actively engages with her followers on social media. She regularly shares updates, photos, and thoughts about her practice and the latest cosmetic procedures, as well as responding to comments and questions from her followers.

Dr. Paul Nassif is a plastic surgeon based in Beverly Hills, California, who is known for his appearance on the television show "Botched." He has a strong online presence and actively engages with his followers on social media, regularly sharing updates and photos of his practice and the latest cosmetic procedures. He is also proactive in addressing any negative or false information that may be spread about him online, whether it be through responding to comments or requesting the removal of false content.

Dr. Karan Dhir is a plastic surgeon based in New York City, who has a strong online presence and actively engages with his followers on social media. He regularly shares updates, photos, and thoughts about his practice and the latest cosmetic procedures, as well as responding to comments and questions from his followers. He is also proactive in addressing any negative or false information that may be spread about him online, whether it be through responding to comments or requesting the removal of false content.

In conclusion, online reputation management for plastic surgeons is essential in today's digital age, where potential patients often turn to the internet to research and compare different surgeons.

BrandMentions - a great tool for Brand Monitoring and Competitive Analysis

Tracking your business and brands on the web can be challenging. To review your online presence you need to be able to see who's talking about you in social media, and how many instances of your brand are being mentioned and shared. Brand monitoring is the latest trend in digital marketing. It is the process that collects all that information. You are able to review multiple social media channels and basically any instance of people mentioning your business. BrandMentions is a great tool to monitor your entire online presence and even that of your competition.

BrandMentions is a brand monitoring tool designed to track any keywords you want and engage in online conversations in real-time. The tool helps you measure the brand authority and manage the reputation of any business designed for marketers, business owners, public figures, and influencers.

It has a variety of features available to make it easier to spot trends, discover insights, gain a competitive advantage and give you a head start when managing crisis situations. You can search for whatever topic you’d like to explore and see how it's trending.

Moreover, it works great for checking on your competitors, managing your brand reputation, media & brand monitoring, content marketing and much more.

The sentiment analysis feature allows you to understand what do people think about your brand. It shows positive or negative sentiment based on the tone of voice and many other factors for each individual mention. Knowing all of that will help you manage your brand reputation better.

Tracking mentions is vital to your brand reputation and it can be easier to get honest feedback about your business. BrandMentions make the process run naturally and intuitively. For each keyword tracked (brand, topic, competitor and more), you get a list of accurate and relevant mentions. If you'd like to learn more about the advantage this marketing service has to offer check out BrandMentions.

Amazon Reviews

Are Amazon’s star ratings now completely worthless?

Have you ever read through reviews of an item on Amazon and realized they were for different versions of the product, or for completely different products? And yet, the reviews were all combined to form one overall star rating.

Everyone knоwѕ thаt thе quality аnd ԛuаntіtу оf уоur rеvіеwѕ оn Amаzоn аrе рrіmаrу fасtоrѕ fоr winning оn thе рlаtfоrm. At thе most bаѕіс lеvеl, rеvіеwѕ рrоvіdе ѕосіаl vаlіdаtіоn that hеlрѕ сuѕtоmеrѕ hаvе confidence they аrе buуіng ѕоmеthіng worth hаvіng. Grеаt rеvіеwѕ аllоw brands to nоt only соmреtе wіth mоrе wеll-knоwn соmреtіtоrѕ but саn also help customers оvеrсоmе соnvеrѕіоn frісtіоn if уоur рrоduсtѕ tеnd tо bе rеlаtіvеlу hіghеr рrісеd thаn thе rеѕt of thе саtеgоrу. Great rеvіеwѕ саn, therefore, ѕuрроrt hеаlthіеr margins whіlе lеаdіng tо better соnvеrѕіоn rаtеѕ, іmрrоvеd ѕеаrсh ranking, аnd increased оvеrаll ѕаlеѕ.

A recent study by The Guardian found that such “bundled” reviews can make shoddy products seem like they’ve earned stellar ratings.

How then can we easily judge the reputation and quality of a company’s product if Amazon is combining star ratings for completely different items? I mean, if I want a Kindle version of a book, I don’t care about people complaining that a print version had pages missing. Apples and oranges, folks.

So is it best to ignore the overall star rating, and just plow through as many reviews as you can read? Or is there really some relevant signal in all the noise?

Tо gain соmрrеhеnѕіvе соntrоl оvеr уоur Amazon Advеrtіѕіng, уоu саn uѕе the Dаѕh Applications Analytics рlаtfоrm іn conjunction wіth FeedbackWhiz’s mоnіtоrіng tооlѕ fоr a роwеrful соmbіnаtіоn оf analytics monitoring аnd рlаtfоrm mоnіtоrіng рrоvіdеd bу each rеѕресtіvе рlаtfоrm, we also suggest to give more offers to your customers so that they continue shopping with you, you can use the options at Dash’s Anаlуtісѕ рlаtfоrm соmрlеmеntѕ FееdbасkWhіz’ѕ monitoring tооlѕ by аllоwіng уоu to сlеаrlу see thе collective impact of Rеvіеw сhаngеѕ, Buy Bоx сhаngеѕ, аnd Listing Tіtlе changes оn your advertising performance down tо thе ASIN lеvеl.

The Weeds of Reputation Management

How is a business like an unruly garden? Sounds like a riddle, but maybe doing yard work is an apt metaphor for running a business.

Every time you turn around there’s another weed growing, or grass that needs trimming, or something wilting. Not to mention aphids, gophers, and other joys of nature.

It takes frequent attention to keep the whole thing from becoming a jungle of weeds… or turning into a dustbowl.

Online reputation works a lot like this. Neglect it for even a short while, and soon the “weeds” of negative pages start to pop up in your Google search results.

That’s when you know there’s more work to be done.

What about your business? What are some signs that you’ve neglected one area or another, and what’s your best tip for keeping on top of things?

Online Reputation Management for Business

Here’s something that comes up in executive meetings all the time: “Why are people saying bad things about us on the Internet, and what can we do about it?”

This can be especially troubling to the CEO who founded the company and who has spent long years working hard to build the brand. He wakes up one day and finds defamatory remarks online about his company—not constructive criticism, but outrageous accusations and almost slanderous comments.

Worse, the negative reviews are on websites that rank high on search engine results pages, so that anyone doing a search on the company will see them. And it’s not just one negative review website, but several, causing the company’s online reputation to suffer.

As an executive, you need to be aware of your online reputation and know that you can take steps to manage it. You shouldn’t just leave it up to fate, or simply hope that people won’t post negative comments about your company. Your online reputation can have a dramatic effect on not only your brand perception, but also your company’s revenues, consider this business reputation management services to get a boost on it.

A couple of years ago I met with a company that had a severe online reputation problem. When potential customers searched their company name, seven out of the top 10 Google rankings were negative. After a careful review of their rankings, and prior-year revenues, I determined that they were probably losing more than $1.5 million a year in sales due to negative search engine results. The company confirmed the fact that my estimates were indeed accurate—but low.

All companies face a unique challenge in protecting their online reputation. And because your success or failure depends on how potential customers perceive you, also visit soilscienceconference for cover the basics of managing and improving your online reputation.

1) What we mean by “online reputation”

Your online reputation is determined by the top Google rankings a prospect sees when they do a search on your company name. A prospect can quickly glance down the page of results and look for anything of interest that pops out at them. If a lot of those websites have negative reviews and complaints about your company, it will automatically diminish your reputation in their eyes. But if they see a list of websites with positive comments and testimonials, they’re more likely to sign up without further hesitation.

Because most people rarely look past the first page or two of search engine results, your online reputation is determined by the top 10 or 20 search results.

2) Where negative postings come from

Some websites specialize in letting anyone post a complaint. That makes it extremely easy for a dissatisfied customer to go online and share his or her experience with the world. And the complaint will still appear years later, even if it was a customer service issue that was quickly handled.

Websites like, and will pretty much accept postings from anyone. However, they rarely check for accuracy and are not likely to remove a posting if you request it.

These websites also tend to rank high in the search engines, so if your company is named in a complaint on one of these websites, expect it to show up on a search about you.

3) How a few complaints can hurt your online reputation

You might think that if you have thousands of happy customers and distributors, a few online complaints shouldn’t matter. But the math doesn’t work out that way.

Consider that a Google search returns 10 results on the first page. If just three of those are websites with complaints or criticisms, it means nearly a third of the search results are for negative websites. They may still be in the minority, but when a curious prospect sees a link that promises to reveal the “dirt” on a company, it’s hard to resist clicking through. After all, isn’t that what you’d do?

Even one review on a website like can have an impact if it shows up near the top of the page. Sometimes a single complaint, valid or not, is enough to scare away a prospect.

I know this sounds dire, but basic human psychology is at work here. All it takes is one negative review to give them a reason to say no to the opportunity.

4) What it takes to have a good online reputation

Fortunately, there are steps you can take to manage your online reputation so you are not at the mercy of your company’s critics. Start out right by following these three steps:

Step No. 1: Accept the fact of online reviews.

Short of outright slander or libel by the reviewers online, you really don’t have much legal recourse to make the negative postings go away. People have a right to complain, and these days it’s all too easy for unhappy customers to vent their frustrations and share their opinions with the whole world.

When you see a negative review about your company the instinctive reaction is to post a response to set the record straight. I understand the human need to respond, but you have to consider Google’s point of view. Here’s why.
Search engines rank various websites high for a few reasons, one of which is relevant content, especially when that content is updated on a regular basis.

When you post a comment on a website, you are in effect giving it new content. And if you get into a back-and-forth discussion with someone on a review website about your company, Google thinks “Ah, there’s a lot about this company here, so we’ll rank this website high for searches on their company name.”

Now when someone does a search on your company, they are even more likely to see the negative review. You want to avoid that. In fact, you want the websites with negative comments to slip further down the Google rankings so they don’t appear on the first page or two of a search. The next two steps help you with that.

Step No. 2: Focus on getting positive content.

A major part of online reputation management involves pushing the negative websites off of the first page or two of a Google search. How? By posting positive content and getting those pages to rank higher than the negative websites.

You need to direct your marketing or PR department to make online reputation management part of their regular duties, for most of the businesses it has been necessary to use a virtual insurance  service for companies at That means they should always be looking for, gathering or creating positive content that can be used to continually update your websites. Don’t put everything onto one corporate website. Instead, set up different websites for different purposes.

For example, you can have a website for new distributors, a website about your charitable giving, a website about conferences and meetings, a website for photos and perhaps individual product line websites. This gives you a nice stable of websites that you have control over.

Step No. 3: Push positive websites higher.

In the online world, your reputation is all about who owns the top-ranking results in a search for your company name. You want that space to belong to you—or at least be shared only with websites that have good things to say about you.

If you can do that, then the negative websites will be pushed off the first page of a Google search. And since very few people look past the first page of a search, those negative websites may as well not exist.

The best way to accomplish this is by performing search engine optimization on the positive websites to make them rank higher. Carefully review your websites’ content and the meta title tags to be sure they contain your company name. And most important, you’ll need to create plenty of back links to your positive websites so they are seen as more popular by Google. The magic of ranking higher in Google is relevant content and gathering a substantial number of links from other websites that point to your websites. These links are anchored by your company name.

The goal of getting all the positive websites to rank higher than the negative websites can be a hard one to reach. But considering how important your online reputation is, achieving this goal is well worth the effort. This is not always easy, and it can take many months of steady effort to achieve. Still, consider that the alternative is to let the complaints and negative reviews dominate the search results and trash your online reputation.

Of course, there are even more details to managing your online reputation, but the above steps give you the basic outline of what needs to be done. Just keep in mind that these days your company’s online reputation is one of the most important factors in determining its success.

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If you'd like a free review of your company's online reputation please send an email to: or call 917-727-5756

Google Dishes Up the Dirt

What is it about Google that it seems to love dishing up the dirt on people and companies? Perform a search on anyone or anything that’s had the slightest bit of controversy in the past, and you’re almost sure to see an article, blog, or review about that in the top search results. You throw links at your site, you optimize their Google My Business listing, you constantly audit and update citations for a correct and consistent NAP; but you still can’t seem to break into those top 3 spots, or into the 3 pack at all! Checkout these local factors that impact your listing.

What Are The Differences Between Google ads and Facebook Ads partner?
Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two ad platforms.

This makes it hard when you’re trying to boost your online reputation by getting more positive sites to rank higher, pushing those negative sites down off the first page. But just when you think you’ve made progress, one of the negative sties will pop back to the upper part of the search results, like a buoy that’s been pushed deep underwater and suddenly released.

You know the kind of sites I’m talking about. The ones dedicated to airing complaints, revealing scams, and generally acting as defenders the First Amendment right to publish whatever you like about someone online, just because you’re feeling ornery about their customer service that day. Whether you are crafting a custom response to each review to really create a concierge support experience or creating templates for your team to use in various support situations, assure you our tech is going to help take your GMB review management processes to the next level.

Of course, these sites provide a useful public service. The review sites in particular have become invaluable for consumers who want to perform a little due diligence before spending money. The main trouble for some of my clients, and thus for me, is that a negative review or complaint from years ago can still appear in the top ten search results. It’s as if every time you meet someone new they’re told about that lamp you broke when you were five years old — and now they’re not so sure they can trust you around fine furniture.

Any major scandal a company has been involved in will almost certainly come up in the first couple of pages, especially if there was a lot of news coverage. No matter that it was ten years ago, the controversy was overblown, the upper management was replaced, the company was reformed, and all was forgiven. It still tarnishes the reputation in the eyes of anyone performing an online search.

So why does Google seem to have a preference for all these negative sites? Does their algorithm just have a mean streak, as if it were developed by a surly, anti-social, anti-consumerist programmer who delights in seeing successful companies brought down and ridiculed in the eyes of the public?

Well yes, there’s something in their algorithm, but it’s not inherent meanness. It’s just that Google rewards sites that get a lot of traffic. If a page appears in the search results and a lot of people click on the link, the page is likely to rise higher in the results. Then more people see it and click on it, and it moves up another notch. A vicious — or virtuous — cycle, depending on your perspective.

And what kinds of links do people love to click on? Ones that promise to expose the truth about someone or something … that reveal scandals, misconduct, or shocking behavior … that give us the inside scoop on scams and faulty products … and that let us exercise our feeling of moral outrage at some offense, real or imagined. Reading about someone else’s misfortune seems to provide many people with a bit of guilty pleasure. Witness how popular the tabloids have been. As Bette Midler noted, “The worst part of success is to try to find someone who is happy for you.”

So we can’t really blame Google, since its algorithms are just serving up what people want. And if people want dirt, that’s what they’ll get.

Of course, that makes my job more challenging. Trying to get positive pages to rank above the negative sites means working against the forces of human nature, at least the part that derives satisfaction from another’s misfortune. And this is why you can never become complacent in your online reputation management efforts, because those negative sites will keep creeping up the search rankings if you don’t constantly work at making the positive pages rank higher.

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