6 Reputation Management Tips for Independent Marketers

Independent marketing is tough, but it can be extremely rewarding for people with the right skills and personality. Although a lot of people look at multi-level marketing as a hard way to make money, taken with the right attitude, independent marketing can be an exciting challenge with huge payoffs.

One of the most challenging aspects of independent marketing is getting your name out there for people to see and making sure that, when people search for your name online, they see something positive about what you are doing and how you can help them, sometimes in order to achieve this, you need to get assistance from a franchise seo program.

And that’s where reputation management comes in. Not only is reputation management important for people who may be associated with negative information online, it’s also a way to create an online presence that will help you gain a better reputation in the world, allowing you to make more connections and grow your income. Let’s take a look at a few ways online reputation management can help you as an independent marketer.

1) Go to conferences

Not only are conferences great for meeting people, making connections, and learning about how to better market your product independently, they’re also a way for you to get your name on the internet. These conferences will often publish attendee lists online, as well as award recipients, speakers, and workshop moderators. When people search for you online, they’ll see that you were part of a conference, and that will increase your credibility and reputation.

2) Take part in charities

Although a large donation might get you listed on a charity website, you probably don’t have large cash reserves to throw at these organizations (yet). Better yet, do some volunteer work and get yourself listed on the website as a volunteer and an important part of the organization. Charity work is never a bad reputation booster.

3) Become a sales resource

First, you can get yourself listed in any number of sales and marketing resources, for example you can really improve your sales and customers rate with some digital marketing by https://webceed.co.uk/ .And these listings will show up in search results. Second, become a resource. Create a website with a blog where you can talk about your experience, give advice, and point others toward helpful resources. If you act like a professional online, people will treat you like one in real life.

4) Make a video

Videos tend to rank very well on Google and other search engines. The video doesn’t have to be long or have a $15 million budget. It just has to look professional and give great information about who you are and what you do. If you do it well, and add your name to the video title, there is a good chance it will do well in the SERPs, and you will get some great reputation benefit from it.

5) Grab personal domains

Before you get too far into your independent marketing career, make sure you snag a domain name that reflects your name. It’s best if you can buy a domain that is an exact match for your name, like JoanSmith.com. But you can also try looking for alternative domain extensions, like JoanSmith.net, JoanSmith.org, or JoanSmith.me. Alternatively, try other variations of your name, like Joan-Smith.com, JSmith.com, JASmith.com (“A” standing for your middle name), JoanSmithSales.com, JoanSmithBrand.com, and others. Buying a domain like this and creating a site around it will make you easily and readily recognizable online.

6) Be Social

If you haven’t already registered social profiles to use professionally as an independent marketer, do it right now. Sites like KnowEm can be a great help to automatically register your name on many social sites. You would probably need a calendar for social media to manage your numerous accounts. These profiles tend to rank very well in the SERPs, and they allow you another channel to build a client base and communicate with them regularly.

3 Reputation Management Tips for Network Marketing Companies

Although some network marketing companies have earned a bad rap with the public, many companies, like Mary Kay, Avon, Tupperware, and more, have provided wonderful opportunities for people to earn a great income doing something that they love and learning valuable business and marketing skills along the way. But this type of business opportunity isn’t for everyone, and there are (inevitably) people who start network marketing for the wrong reasons and end up not doing very well at it.

From time to time a few of those who feel that it was the company’s fault that their business wasn’t successful will go online and post rants and negative reviews. Unfortunately, that means those negative reviews and rants can show up in a Google search for your network marketing company’s name, dissuading potential independent marketers from starting a business that could help them supplement their income and live more comfortably.

Not only are they missing out on a great opportunity, but those negative reviews are also chasing away your profits. So as a network marketing company, it’s important to put a reputation management strategy in place, so that you can continue to have a positive image with the public and keep people from being turned off by your company before they even sign up. And since your business is all about networking, you can leverage that network to help improve your online reputation. In fact, here are three ways that a network marketing company can use its network to improve and maintain a positive online reputation.

1) Start Social Networking Campaigns

Social networking through Facebook, Twitter, and more, have increased dramatically over the past 5 years, and you can leverage these networks on a company-wide scale to improve your online reputation. The point of reputation management online is to improve the results page for a Google search for your company name, and by creating official company social networking profiles, you are providing Google with another result to list in the top 10.

But in order for your social profiles to rank, they need to have a high number of fans/followers, and those followers need to be active. Since these profiles are easy to set up and maintain, it behooves any networking marketing company to maintain a strong social presence online with the use of SEO services. Ask all your networking marketers to follow you on your social profiles and provide them with interesting and informative links and content. When you can keep your followers engaged, your social profile will be more active and will more likely show up in a Google search for your company name.

2) Ask for reviews

You have thousands of independent marketers, and many of those have had great success selling your products and services. In addition, you have many more customers who like what you provide to them through independent marketers. All you have to do is start asking your most successful marketers and happy customers to review you online. They can review you through sites like Yelp and City Search, but you can also ask your independent marketers and customers to blog about their experience with your company and why they love what you do.

When you have an army of people giving you positive reviews online, those positive reviews will begin to show up in Google searches, pushing out more negative reviews about your company and improving your online reputation.

3) Provide incentives

Although you may have many enthusiastic marketers who want to write positive reviews for you, you can increase the number of people who are writing reviews and interacting on your social networks by providing incentives and contests. For example, hold a regular contests on your Facebook page and give away free merchandise for people who comment or share links the most. Or give away free credit or a gift card to any marketer who writes a positive review on their personal blog.

As a network marketing company, you have an entire organization you can mobilize to improve your online reputation. Instead of trying to do everything yourself, leverage the power of your organization to create and maintain a positive reputation and boost the power of your reputation management strategy.

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