Usually when talking about online reputation management we discuss strategies, tips, tricks, insights and more—actions you can take to help lift your online reputation and improve your branded SERP. Basically, effective online reputation management is about doing something, taking action, and getting the job done. However, all that action can be exhausting. Why go through the trouble of trying to build a positive branded SERP?
If you could care less about your online reputation, then don’t put any effort forth. Don’t take action. Just sit there and watch as your branded SERP fills with negative reviews and articles about your terrible product and customer service. If you’re tried of worrying about your online reputation, here are 5 ways you can do nothing and watch your online reputation die quietly.
1. Don’t be seen or heard
You know that old saying, “children should be seen and not heard”? Well, if you really want to stop fretting over your online reputation, you shouldn’t be seen or heard. That is, don’t do anything online that would catch the attention of anyone who cares. Don’t write anything; don’t reach out to bloggers; don’t announce any new products or services your company offers; don’t release case studies, white papers, or press releases. If you want to ruin your online reputation, simply sit back and don’t produce any content about yourself at all.
2. Be boring
Not only should you not be seen or heard, but try and make your website and any marketing materials you might release completely boring. That’s right. Stop putting so much effort into being creative and trying to sound interesting. In fact, the best thing you can do is only release esoteric lists of data that are not relevant to your customers and are completely unreadable. If that data shows up in the SERPs, anyone looking for more information about your company will be so completely confused that you’ll lose them right away. Putting as little effort into your public image as possible is a sure fire way to let go of trying to make an effectively branded SERP and improve your online reputation.
3. Shut down your social profiles
I know this sounds like work, actively shutting something down. But it has a long-term payout—if you shut them down now, you’ll never have to update them again. You can either stop using them by not posting any new information and not responding to questions or inquiries from your followers, or you can officially delete your accounts. If you do this, they will no longer show up in your branded SERP, allowing other links, like bad reviews or “scam alerts” to fill in the spaces. But at least you won’t have to deal with them anymore.
4. Take down all your company’s websites
I suppose you could keep your main site open (if you still want to put in some minimal effort). But take down any other company web assets, like external blogs, promo sites, micro-sites, product sites, and more. All those properties should show up in a branded SERP, but they take so much time and effort to maintain, why bother? Those other websites only make you look like a company who cares about its reputation and customers.
5. Go incommunicado
Remove all contact information from all of your websites, online directories, profiles—anywhere an email, phone number, or physical address may exist. Why do you want people contacting you to talk about problems or questions they may have about your product or service. That’s way too much work. Just let them write reviews about how hard it is to contact you, or sit and watch as they post scathing blog articles about your product because they couldn’t get a hold of a customer service representative. These negative reviews and blog posts could show up in your branded SERP, which will deter you from gaining more customers. And that’s a relief, growing your business is huge hassle anyway.
There are a lot of ways you can do nothing and let your online reputation die. But if you really want to go the extra step and actively kill your reputation you could do things like pick fights with negative reviewers, pay for spammy links on blogs across the internet, publish rude or offensive videos about your company online, and much, much more. Of course, those things take effort. If you really don’t care, then do nothing, and your online reputation will kill itself—not with a bang, but a whimper.