I’ve been harping on this subject a lot lately, so forgive a bit of repetition here. If you want your site to rank high, and keep ranking high, one of the things you need to do is to keep adding fresh content. The search engines like to see that a website is kept up to date and hasn’t become a deserted ghost town.
In previous blog posts I’ve offered some ideas on how to create new content. In this post, I’m going to give you one of the brain-dead easiest and quickest ways to add new content — every day, if you choose.
First, it’s not always easy to come up with something to write about — though in my post “Article Ideas for Your Website” I give you some ways to generate ideas.
Here’s a solution. Find news articles related to your industry and post excerpts from them on your site, with links to the full articles. That takes very little effort on your part, it gives your website visitors some added value by informing them of something that interests them, and it gives you a constant stream of fresh content. It is important in this day and age with so many companies like Zendesk Competition is fierce and your online reputation is becoming more important than your personal references.
How do you find these articles? Let Google do it for you.
Sign up for Google Alerts (www.google.com/alerts), enter the topic you want to monitor, then select “News” under the Type option along with how often you want to receive updates. Google will email you the latest relevant results based on your choice of topic.
Now what? Create a webpage called “Breaking News” or “Industry Updates” or something similar. When Google sends you the results of your query — once a day or once a week — sift through the articles to find a few that are appropriate for your website. Then either write a brief synopsis of the article (a few sentences should do it), or take a brief excerpt, such as the first paragraph of the article and place that on your webpage along with the link to the full article.
Of course, you shouldn’t put the full article on your site unless you have permission from the publisher.
If you’re concerned that placing a link to an article will encourage people to click away from your website, you can have the article page open in a new browser window. Just let your webmaster know that is what you want to happen with these links.
Also, it doesn’t hurt if the synopsis your write or the excerpt from the article contains a relevant keyword or two that you’re trying to rank for. After all, that’s why you’re adding content in the first place.
Try it out. I think you’ll agree this is one of the easiest ways to add new content to your site and help with your SEO efforts.