In your company’s quest to provide as many positive search results as you can on the first page of a search engine results page (SERP), you can’t just trick out your home page for SEO and expect the entire first page of a Google search to fill up with your name. It takes a concerted and coordinated effort, using multiple tactics to help populate the first page of Google rankings. And here are some ways to do it.
1. Optimize Your Main Site
First and foremost, you need to optimize your main corporate website. At the very least, you need to be the #1 result when anyone Googles your name. This means taking advantage of a number of existing SEO tactics to get your site optimized, including keywords placement, site architecture, backlinks, and more.
You are simply trying to take up as much page real estate as your can on a SERP. Starting a pay-per-click (PPC) campaign that capitalizes on your company name will take up an extra spot at the top of the page. Even it you are already the number one search result for your name, creating a PPC for your company name will help you get in the door. Then if other companies try and buy PPC space for your name, you can file a trademark complaint with Google and have anyone trying to capitalize on your name removed.
3. Internal Subdomains
In some cases you can get traffic and link-heavy subdomains to rank on SERPs. For example, if you have a “store” page (like store.yourcompany.com) that gets a lot of visitors, take advantage of that traffic by building backlinks to the subdomain and creating another spot on the SERP for your company. For a great example of this search “Apple” on Google.
4. Multiple Domains
Make sure you own as many domains as possible that contain your company name along with variations and misspellings. Once you own those other domains, don’t simply use them as redirects to your main site, put them to work by creating multiple websites that contain information about your company. Not only will this help build backlinks to your main site, but optimizing those other pages will take up valuable SERP real estate.
5. Local Listings
Although this may not work for some companies, if you have a physical location in the local area, make sure you’ve created a Google place page for it. Local search results take up a lot of page real estate, and if you can appear number one in the local search results, you’ll be building credibility and a good reputation for your company.
Form time to time, you may see news results in a Google SERP. This is another place where you can capitalize on SERP real estate. If you can get your name in the news regularly, your company name will appear in the Google news results when searched. Just make sure that the news items are positive, and you’ll have created another way to fill a Google results page with your company name.