Although some network marketing companies have earned a bad rap with the public, many companies, like Mary Kay, Avon, Tupperware, and more, have provided wonderful opportunities for people to earn a great income doing something that they love and learning valuable business and marketing skills along the way. But this type of business opportunity isn’t for everyone, and there are (inevitably) people who start network marketing for the wrong reasons and end up not doing very well at it.
From time to time a few of those who feel that it was the company’s fault that their business wasn’t successful will go online and post rants and negative reviews. Unfortunately, that means those negative reviews and rants can show up in a Google search for your network marketing company’s name, dissuading potential independent marketers from starting a business that could help them supplement their income and live more comfortably.
Not only are they missing out on a great opportunity, but those negative reviews are also chasing away your profits. So as a network marketing company, it’s important to put a reputation management strategy in place, so that you can continue to have a positive image with the public and keep people from being turned off by your company before they even sign up. And since your business is all about networking, you can leverage that network to help improve your online reputation. In fact, here are three ways that a network marketing company can use its network to improve and maintain a positive online reputation.
1) Start Social Networking Campaigns
Social networking through Facebook, Twitter, and more, have increased dramatically over the past 5 years, and you can leverage these networks on a company-wide scale to improve your online reputation. The point of reputation management online is to improve the results page for a Google search for your company name, and by creating official company social networking profiles, you are providing Google with another result to list in the top 10.
But in order for your social profiles to rank, they need to have a high number of fans/followers, and those followers need to be active. Since these profiles are easy to set up and maintain, it behooves any networking marketing company to maintain a strong social presence online. Ask all your networking marketers to follow you on your social profiles and provide them with interesting and informative links and content. When you can keep your followers engaged, your social profile will be more active and will more likely show up in a Google search for your company name.
2) Ask for reviews
You have thousands of independent marketers, and many of those have had great success selling your products and services. In addition, you have many more customers who like what you provide to them through independent marketers. All you have to do is start asking your most successful marketers and happy customers to review you online. They can review you through sites like Yelp and City Search, but you can also ask your independent marketers and customers to blog about their experience with your company and why they love what you do.
When you have an army of people giving you positive reviews online, those positive reviews will begin to show up in Google searches, pushing out more negative reviews about your company and improving your online reputation.
3) Provide incentives
Although you may have many enthusiastic marketers who want to write positive reviews for you, you can increase the number of people who are writing reviews and interacting on your social networks by providing incentives and contests. For example, hold a regular contests on your Facebook page and give away free merchandise for people who comment or share links the most. Or give away free credit or a gift card to any marketer who writes a positive review on their personal blog.
As a network marketing company, you have an entire organization you can mobilize to improve your online reputation. Instead of trying to do everything yourself, leverage the power of your organization to create and maintain a positive reputation and boost the power of your reputation management strategy.