Independent marketing is tough, but it can be extremely rewarding for people with the right skills and personality. Although a lot of people look at multi-level marketing as a hard way to make money, taken with the right attitude, independent marketing can be an exciting challenge with huge payoffs.
One of the most challenging aspects of independent marketing is getting your name out there for people to see and making sure that, when people search for your name online, they see something positive about what you are doing and how you can help them.
And that’s where reputation management comes in. Not only is reputation management important for people who may be associated with negative information online, it’s also a way to create an online presence that will help you gain a better reputation in the world, allowing you to make more connections and grow your income. Let’s take a look at a few ways online reputation management can help you as an independent marketer.
1) Go to conferences
Not only are conferences great for meeting people, making connections, and learning about how to better market your product independently, they’re also a way for you to get your name on the internet. These conferences will often publish attendee lists online, as well as award recipients, speakers, and workshop moderators. When people search for you online, they’ll see that you were part of a conference, and that will increase your credibility and reputation.
2) Take part in charities
Although a large donation might get you listed on a charity website, you probably don’t have large cash reserves to throw at these organizations (yet). Better yet, do some volunteer work and get yourself listed on the website as a volunteer and an important part of the organization. Charity work is never a bad reputation booster.
3) Become a sales resource
First, you can get yourself listed in any number of sales and marketing resources. And these listings will show up in search results. Second, become a resource. Create a website with a blog where you can talk about your experience, give advice, and point others toward helpful resources. If you act like a professional online, people will treat you like one in real life.
4) Make a video
Videos tend to rank very well on Google and other search engines. The video doesn’t have to be long or have a $15 million budget. It just has to look professional and give great information about who you are and what you do. If you do it well, and add your name to the video title, there is a good chance it will do well in the SERPs, and you will get some great reputation benefit from it.
5) Grab personal domains
Before you get too far into your independent marketing career, make sure you snag a domain name that reflects your name. It’s best if you can buy a domain that is an exact match for your name, like JoanSmith.com. But you can also try looking for alternative domain extensions, like JoanSmith.net, JoanSmith.org, or JoanSmith.me. Alternatively, try other variations of your name, like Joan-Smith.com, JSmith.com, JASmith.com (“A” standing for your middle name), JoanSmithSales.com, JoanSmithBrand.com, and others. Buying a domain like this and creating a site around it will make you easily and readily recognizable online.
6) Be Social
If you haven’t already registered social profiles to use professionally as an independent marketer, do it right now. Sites like KnowEm can be a great help to automatically register your name on many social sites. These profiles tend to rank very well in the SERPs, and they allow you another channel to build a client base and communicate with them regularly.