Good article related to personal online reputation management.

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Excerpt:

Grab your brand. Preventing others from using your brand is essential or you may get mixed up (in online reputation terms) with the wrong crowd — with their unsavory behavior becoming part of your reputation. Grabbing your brand can be done by establishing a domain name using your brand name, setting up email accounts that reflect your name (@ your domain), and consistently using both whenever you are communicating on behalf of your brand. If you feel the need to legally protect your brand, you can file legal papers to request trademark status.