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	<title>Online Reputation Management and SEO</title>
	<link>http://www.bigbluerobot.com/blog</link>
	<description>Improve you online reputation.</description>
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		<title>The Next Trend: Personal Online Reputation Management</title>
		<description><![CDATA[I’ve had more requests from individuals to help them with online reputation management in the last few months than I have in the last few years. What’s going on?
First off, businesses are becoming more aware of the need to manage their online reputation. That&#8217;s great, because it keeps me busy.
Celebrities have also caught on, and [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/online_reputation_management/the-next-trend-personal-online-reputation-management</link>
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		<title>How Corporate Executives Can Secure a Positive Online Reputation</title>
		<description><![CDATA[I typically deal with companies that have to contend with negative reviews and blog posts, and which show up on a Google search about the company. Those negative websites affect their online reputation, so I help to manage the impact they will have.
But what about an individual’s online reputation?
If you’re a corporate executive, you want [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/online_reputation_management/how-corporate-executives-can-secure-a-positive-online-reputation</link>
			</item>
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		<title>Why “Good” Design is Often Bad SEO</title>
		<description><![CDATA[Designers are often tempted to go overboard when it comes to websites. There are so many cool things you can do online that you can’t do in print, why not take advantage of the technology?
Well, I agree that the appropriate use of graphics, video and animation can add a lot to a website. A picture [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/seo/why-%e2%80%9cgood%e2%80%9d-design-is-often-bad-seo</link>
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		<title>Colbert on Online Reputation Management</title>
		<description><![CDATA[


The Colbert Report
Mon &#8211; Thurs 11:30pm / 10:30c


]]></description>
		<link>http://www.bigbluerobot.com/blog/online_reputation_management/colbert-on-online-reputation-management</link>
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		<title>Why You Need Multiple Websites for Good Reputation Management</title>
		<description><![CDATA[If you’ve been following these articles, or if you are familiar with online reputation management, you know the main strategy: Find or create web pages with positive content, then get those to rank high. That way, any sites with negative content get pushed off of the first page or two of the search engine results.
Simple [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/online_reputation_management/why-you-need-multiple-websites-for-good-reputation-management</link>
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		<title>Do College Students Need to Worry About Their Online Reputation?</title>
		<description><![CDATA[It’s back-to-school time, which got me thinking about an issue that’s becoming more of a concern as the years go on &#8212; what employers are finding online about college-aged job seekers.
I doubt that any students are reading this blog, but if you know of any you might want to pass this article on to them [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/online_reputation_management/do-college-students-need-to-worry-about-their-online-reputation</link>
			</item>
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		<title>Don’t Be Afraid of Talking to Your Customers</title>
		<description><![CDATA[I’ve written previously about the importance of getting positive feedback from your customers to use on your websites. The more fresh content you can post, the more likely it is you’ll rank higher in the search engines, and the better your online reputation will be.
But I’ve found that some companies are afraid to talk to [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/seo/don%e2%80%99t-be-afraid-of-talking-to-your-customers</link>
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		<title>Online Reputation Management is a Real Estate Game</title>
		<description><![CDATA[You’re no doubt familiar with the game Monopoly. You go around the board trying to acquire as many properties as you can so you can start putting up houses and hotels.
If you own a lot of properties, you can collect more rent and get ahead. If the other players have more properties than you, you [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/seo/online-reputation-management-is-a-real-estate-game</link>
			</item>
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		<title>How to Get New Content Daily for Better SEO</title>
		<description><![CDATA[I’ve been harping on this subject a lot lately, so forgive a bit of repetition here. If you want your site to rank high, and keep ranking high, one of the things you need to do is to keep adding fresh content. The search engines like to see that a website is kept up to [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/seo/how-to-get-new-content-daily-for-better-seo</link>
			</item>
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		<title>Why the Right “Anchor Text” is Crucial to Your SEO</title>
		<description><![CDATA[In the world of search engine optimization, nothing beats having a lot of links to your website from other sites. When Google sees all these links, they know your website is worthy of ranking higher in a search. It’s “social proof” that other people find your website valuable.
But there’s a catch &#8230;
On all those other [...]]]></description>
		<link>http://www.bigbluerobot.com/blog/seo/why-the-right-%e2%80%9canchor-text%e2%80%9d-is-crucial-to-your-seo</link>
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