Category: Search Engine Optimization

Why “Good” Design is Often Bad SEO

Designers are often tempted to go overboard when it comes to websites. There are so many cool things you can do online that you can’t do in print, why not take advantage of the technology?

Well, I agree that the appropriate …

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Don’t Be Afraid of Talking to Your Customers

I’ve written previously about the importance of getting positive feedback from your customers to use on your websites. The more fresh content you can post, the more likely it is you’ll rank higher in the search engines, and the better …

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Online Reputation Management is a Real Estate Game

You’re no doubt familiar with the game Monopoly. You go around the board trying to acquire as many properties as you can so you can start putting up houses and hotels.

If you own a lot of properties, you can collect …

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How to Get New Content Daily for Better SEO

I’ve been harping on this subject a lot lately, so forgive a bit of repetition here. If you want your site to rank high, and keep ranking high, one of the things you need to do is to keep adding …

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Why the Right “Anchor Text” is Crucial to Your SEO

In the world of search engine optimization, nothing beats having a lot of links to your website from other sites. When Google sees all these links, they know your website is worthy of ranking higher in a search. It’s “social …

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Article Ideas for Your Website

I’ve talked before about how important it is to update your website content. For SEO purposes, Google likes to see fresh content.

One of the ideas is to write articles and post those on your site. In this case, you simply …

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How to Keep Your Website Content Fresh

The search engines like to see fresh content on your site. The reasoning is that if you’re constantly updating your website, you are more likely to be relevant to people searching for what you offer.

On the other hand, a site …

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Increase Sales by Protecting Your Good Name

Would you rather buy a book with 50 glowing reviews or one with only a few good reviews and tons of complaints? Well, if you’re like most people and the books are similar, you’ll plunk your money down for the …

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When Should You Start Thinking About SEO?

It wasn’t too long ago when the World Wide Web became popular and everyone was scrambling to establish a presence online. Large companies that were doing quite well with their bricks-and-mortar stores decided to “have a go at this internet …

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What Will Google Do Next?

I’m sometimes asked — and sometimes ask myself — What changes will Google make and when will it happen? If you care at all about your website’s ranking in a Google search, as you should, this is an important concern.

Every …

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