I’ve had more requests from individuals to help them with online reputation management in the last few months than I have in the last few years. What’s going on?
First off, businesses are becoming more aware of the need to manage …
I typically deal with companies that have to contend with negative reviews and blog posts, and which show up on a Google search about the company. Those negative websites affect their online reputation, so I help to manage the impact …
Designers are often tempted to go overboard when it comes to websites. There are so many cool things you can do online that you can’t do in print, why not take advantage of the technology?
If you’ve been following these articles, or if you are familiar with online reputation management, you know the main strategy: Find or create web pages with positive content, then get those to rank high. That way, any sites with negative …
It’s back-to-school time, which got me thinking about an issue that’s becoming more of a concern as the years go on — what employers are finding online about college-aged job seekers.
I doubt that any students are reading this blog, but …
I’ve written previously about the importance of getting positive feedback from your customers to use on your websites. The more fresh content you can post, the more likely it is you’ll rank higher in the search engines, and the better …
You’re no doubt familiar with the game Monopoly. You go around the board trying to acquire as many properties as you can so you can start putting up houses and hotels.
I’ve been harping on this subject a lot lately, so forgive a bit of repetition here. If you want your site to rank high, and keep ranking high, one of the things you need to do is to keep adding …
In the world of search engine optimization, nothing beats having a lot of links to your website from other sites. When Google sees all these links, they know your website is worthy of ranking higher in a search. It’s “social …