How to Rate a Company’s Reputation

If you could have a “Nielsen’s Rating” of reputation, what would it look like? Well, the Harris Poll, owned by Nielsen, has the answer in the form of the Harris Poll Reputation Quotient. This is a yearly poll that gauges the reputations of the largest, well-known companies in the U.S.

Here are the six dimensions they measure: products and services, financial performance, vision and leadership, workplace environment, social responsibility, and emotional appeal. The goal is to help corporate leaders manage their company’s reputation among the general public. But the Harris Poll also publishes the list of the top 100 companies, so you and I can see how they rank.

For example, the top five companies with the best reputations for 2016 are Amazon, Apple, Google, USAA, and The Walt Disney Company. At the bottom of the list was Volkswagen Group, due to the recent scandal involving emissions tests. Comcast came in at a sorry 97 because, well, it’s Comcast.

Now, it’s likely that you’re not a multi-billion dollar company with thousands of employees. So should you care about the Harris Poll Reputation Quotient? Sure, the things they measure can be important when you’re in the public eye. But Acme Car Repair in Any City, USA is not going to show up on Harris Poll’s list of reputation rankings.

It’s just a fact that, if you’re not a well-known company, brand, or celebrity, you’re not likely to have any kind of reputation among the general public. Your customers know you, your suppliers may know you, and a few journalists who cover your industry or area of expertise might also be aware of your existence. But outside of that circle, you just don’t register on anyone’s radar.

And that’s where your online reputation comes in. Because, if someone doesn’t know much about you, they’re going to Google you.

When we talk about online reputation management, we’re not talking about the kinds of things that the Harris Poll looks at. We care about what someone finds when they do search on you or your company. That’s the point where your prospects begin to gain a sense of what your reputation is, mostly by seeing what other people say about you online. And since this could be the first exposure they have to your company, it had better be a good impression.

Curiously, one of the things the Harris Poll evaluates is someone’s “willingness to say something positive, and intent to purchase or recommend your products and services.” But you can easily find that yourself. Just look at the first couple of pages of Google search results and see what people actually say about you. No need to poll them about their intentions. The good, the bad, and the ugly of their recommendations is all right there for you — and everyone else — to see.

So a simple way to rate your reputation is by looking at the number of positive search results on the first page of Google. You’ll get a number like 6 out of 10 positive, or 9 out of 10. The higher the better. You can give it a fancy name like Search Results Online Reputation Quotient, but it comes down to the same thing. Managing your online reputation is then a matter of getting more positive results to show up above the negative results. That can be a challenge, but that’s what we’re here to help you with.

Is the SEO Tail Wagging the Content Dog?

Also posted to Bulldog Reporter: https://www.bulldogreporter.com/is-seos-tail-wagging-the-content-dog/

Much of what we do for Online Reputation Management involves getting pages to show up on the first page of Google search results. That in turn means a lot of search engine optimization (SEO) on the web pages that we want to rank higher. Sometimes, however, it seems we get so focused on ranking in Google that the idea of people actually reading the pages becomes secondary.

So, is the tail wagging the dog? In other words, have search results become more important than the human-readable content itself? Well, yes and no.

Granted, if you’re a company that sells anything, you still want to provide your customers and prospects with online content that they’ll find helpful, and which will ultimately lead to a sale. But if they don’t find you online, or if your online reputation suffers by having too many negative reviews in the first page of the search results, it may not matter how great your website content is. Your prospects will end up going to a competitor.

As an online reputation management specialist, my job is to make sure that most of the first page search results for your brand, company, or personal name show you in a good light. That may mean writing press releases or articles, creating websites, or optimizing web pages to show up higher in the search results page. And yes, we want it to be good, readable content. But the main goal is to help the page rank higher.

Of course, the days of keyword stuffing are long gone. Google caught on to that years ago. It’s now considered a “black hat” tactic and isn’t effective. You can’t just cram a bunch of gobbledygook onto a page, or hide a ton of keywords in invisible text, and expect Google to blindly think it’s relevant to a searcher. On the other hand, the writing doesn’t have to be of the highest literary quality. There’s a lot of poorly-written junk out there that ranks well, at least for now.

But that can change, because computers are getting smarter. IBM has created machines that beat a chess master and won at Jeopardy. More recently, Google’s AlphaGo won four out of five games against a champion player of Go, an ancient Chinese board game with simple rules but very complex strategy. That was seen as a huge breakthrough in the development of artificial intelligence.

Couple this with advances in natural language processing, and we’re now rapidly approaching the point where Google will read, understand, and qualify web pages as well as any human can. That means their computers will easily see through any attempts at gaming the algorithms. In fact, their machines will be better than people at gauging the relevancy of web pages in searches. Not only can they look at the content itself, but they have tons of other data about the page, including how many inbound links the page has and how many people have already clicked on the search result.

One prediction is that we’ll no longer see the occasional release of some disruptive new set of Google algorithms for ranking pages in search results. Rather, Google’s DeepMind team — the ones who brought you AlphaGo — will create an artificial intelligence that will continually learn on its own what is relevant to human searches, and will adjust page rankings accordingly.

Where does this leave us? As always, content is king. So until the machines completely take over, we just have to do our best at continuing to create well-written, informative pages that are relevant and which other highly-ranked websites will want to link to.

How to Manage Your Reputation in a Crisis

Most companies look for online reputation management services because they’ve been hit with negative reviews or comments on hate sites. But what should you do about a full-on crisis, where a major incident has happened related to your company and it’s now all over the press?

First, this is something your PR department and upper management should be prepared for, and a lot of large companies already have plans in place for such a contingency. However, smaller companies can be taken unawares if they’ve never experienced a crisis. They’ve been too busy focusing on growth and serving their customers to think about the unthinkable.

Then it happens. A report on tainted products comes out, or a major accident occurs, or there’s a shooting at one of their facilities, or an executive is under investigation for fraud. And before all the facts come out, the online world is abuzz with speculation, accusations, and fabricated stories. Needless to say, that can cast a cloud over one’s online reputation.

Of course, the worst thing you can do is deny everything and hope the problem will go away. You have to meet it head on and let your customers and the rest of the world know that you’re on top of things. Responding quickly and taking responsibility will go a long way towards deterring speculation, though it won’t stop people who just want to say bad things about you no matter what.

Working with the press and being honest will tend to show your company in a better light than refusing to comment. In any news story that comes up in a search, it’s better to have your side presented than to leave it to the reporter to make something up. People can be quite forgiving if you accept responsibility and tell them the truth. But attempting a cover up will only make it worse.

While the crisis is in full swing, you will probably want to publish press releases with every new development. Press releases usually rank well in Google searches, and they’ll provide a record of events as they unfold, offering readers a chance to see how you responded.

Eventually, one hopes, the problem will be handled, the crisis will blow over, and the press will move on to something else. But the stories and comments will stay online forever. As always, the ultimate goal for managing your online reputation is to make sure that searches related to your company show more positive results than negative ones.

And that’s where we get back to our regularly scheduled program of providing positive content about your company, getting it to rank higher in searches, and pushing the negative content off the first page of search results.

Online Reputation Management Services article in Forbes

How to Use Social Media to Avoid an Online Reputation Crisis

Most corporate cultures have a crisis management plan to fall back on in a reputational emergency. Online reputation management done right, especially with the use of social media, can prevent and mitigate problems before they become full-blown crises. Use social media to take control of your presence online and avoid a potential crisis with these 6 steps.

Plan and Prepare

Many brands are quick to jump on the newest social media bandwagon but slow to plan how they can best use it. Most crises can be prevented by planning important factors ahead of time, including:

  • what and how often to post on each social platform
  • which metrics are most important to the brand
  • how to measure and report on those metrics
  • how the brand will respond to both positive and negative comments
  • what the brand will do to show transparency, build trust, and boost engagement
  • how social media managers, employees, and others will react to, contain, and minimize the damage of a social media reputation crisis

Monitor Constantly

The best thing about social media is that everything happens in real time. That can also be a bad thing if you’re not constantly monitoring and moderating your social media accounts. Use tools like Sprout Social or Trackur to keep an eye on what others are saying about your brand, people, and products. Effective monitoring is the first step to protecting your reputation and helps you spot problems before they have time to snowball.

Moderate As Appropriate

Your social media profiles are an extension of your business website and company culture. That means they need to be moderated to reflect your brand in the best light possible while also providing transparency. This type of moderation means the removal of inappropriate content such as racism or pornography. Catching and removing this kind of unsuitable content as early as possible prevents high levels of “unlikes”, “unfollows”, lost customers, and lost reputational capital.

Prepare Against Threats

Hacked social media accounts can be devastating to your brand’s reputation. You must have strong threat detection and escalation processes in place to regain control of your social channels and prevent lasting damage to your reputation.

Watch Campaign Sentiment

Poorly timed or thought-out social media campaigns can inspire strong negative sentiment that spreads quickly online. Avoid negative sentiment in the first place with strong, research-based campaigns that appeal to your audience. Then if you see negative sentiment spreading, react to it quickly to appease your audience and save face.

Respond Quickly

The real-time nature of social media means your customers expect interaction and answers more quickly than ever before. Fast and proactive responses, especially to celebrities, thought leaders, and big names in your field, can help you both avoid a crisis and build a reputation for excellent customer service.

When used effectively, social media can be a powerful tool for not only building and maintaining your reputation, but also protecting and saving your online reputation in times of crisis. Follow these guidelines to make your social platforms work double-duty for your brand image.

Don’t Comment Back: 3 Steps to Managing Your Online Reputation

“So, I Googled myself and read the comments section, thinking I could get some tidbits of what people really think of me. No human being should ever read the comments sections or ever Google one’s self at any time.” – Sandra Bullock

Just like Bullock, many CEOs are often taken aback when they Google their own name or the name of the company they lead. What they find isn’t always flattering. It could be hostile and mean. It might not even be true. But there is it for the world to read. What they read could cost you in lost business or damage your brand’s reputation.

However, there are things you can do to manage your online reputation so you are not at the mercy of your company’s critics. Start by following these three steps:

Step No. 1: Accept the fact of online reviews.
Short of outright slander or libel by the reviewers online, people can say just about anything they want. You really don’t have much legal recourse to make the negative postings go away. People have a right to complain, and online it’s easy for unhappy customers to vent their frustrations and share their opinions with the whole world.

When you see a negative review about your company the instinctive reaction is to post a response to set the record straight. While it’s natural to want to respond and defend yourself, under most cases you should resist.

One way a search engine rank websites high is because it determines the site has relevant content that is fresh, or updated on a regular basis.When you post a comment on a website, you are adding new content. And if you get into a back-and-forth discussion with someone on a review website about your company it can hurt you.

Google will see the website has a lot of information about the company, so they will rank the website high for searches on their company name. When someone does a search on your company, they are even more likely to see the negative review. Your goal is the opposite—you want websites with negative comments to slip further down the Google rankings so they don’t appear on the first page or two of a search. The next two steps help you with that.

Step No. 2: Focus on getting positive content.
A major part of online reputation management is trying to push the negative websites off of the first page or two of a Google search. You can do this by posting positive content and getting those pages to rank higher than the negative websites.

Your marketing or PR department needs to make online reputation management part of their job. They should always be looking for, gathering or creating positive content that can be used to continually update your websites. Don’t put everything onto one corporate website. Instead, set up different websites for different purposes. Or, get interviews or articles about your company on highly respected websites. Social media sites usually rank highly for your company name so make sure to register your company name on all of the major sites.

Step No. 3: Push positive websites higher.
In the online world, your reputation is all about who owns the top-ranking results in a search for your company name. You want those results to be your websites—or at least be shared only with websites that have good things to say about you.

If you can do that, then the negative websites will be pushed off the first page of a Google search. And since very few people look past the first page of a search, those negative websites may as well not exist.

The best way to accomplish this is with search engine optimization to push the positive websites higher. Carefully review your websites’ content and the meta title tags to be sure they contain your company name. The magic of ranking higher in Google is relevant content and gathering a links from other websites that point to your websites.

While it’s not easy to get all of the positive websites to rank higher than the negative websites, it’s worth the effort. Online reputation management is not always easy and it can take many months of steady effort to achieve. Still, consider the alternative of letting complaints and negative reviews dominate the search results and destroy your online reputation.

If you choose to hire an agency or consultant, ask them to show you success they’ve had with other clients. This can be simple such as a before and after screenshot of Google results showing they have made a positive impact.

Of course, there are more details to managing your online reputation than this, but the above steps give you the basic outline of what you need to do. Just keep in mind that your company’s online reputation is one of the most important factors in determining its success.

Top 12 things CEOs can do to boost corporate reputation

As the face of the company, CEOs embody and express the company’s reputation, so it’s important they play an active role in defining and maintaining it. Following are the top 12 things CEOs can do to boost corporate reputation.

1. Be very visible and vocal.

As the topmost representative of the business, a CEO’s name often becomes synonymous with the company’s. Being visible and vocal reinforces the connection and builds leadership.

2. Use social media.

There are several positive results from CEOs’ using social media use, including improved corporate reputation and increased employee engagement. It also helps with online reputation management and builds relationships with employees, partners, prospects, media, and others.

3. Become an industry leader.

“Publish or perish” applies to executive and corporate reputations as much as academic ones. Regularly publishing high-quality content about your industry, like innovations, research, and predictions, builds both the CEO’s and the company’s thought leadership and authority.

4. Be friendly and approachable.

CEOs are the human side of the business. The more open and friendly you are, the more approachable the company as a whole seems. It also helps you attract better talent and publicity.

5. Maintain a strong executive reputation.

Because the CEO’s reputation is tied so closely to the company’s, keeping a strong executive reputation is a must. Your good name and the business’s good name build and reinforce each other.

6. Encourage transparency and integrity.

Openness and honesty are two critical factors influencing how your company is perceived. They especially affect your reputation as a trustworthy, credible business.

7. Champion the company values and vision.

As the highest executive officer of the company, a big part of the CEO’s job is promoting and communicating the company values and vision. Embracing them is the most effective way to show what the business stands for.

8. Foster improved communication.

Better communication all around contributes to many benefits. Increased customer exposure to your messaging is important, while improving internal communications is how you build a strong, loyal team.

9. Ask for feedback.

The company’s direction should be constantly evaluated and adjusted to make sure it delivers the most benefit. Asking for and acting on feedback helps you maintain a good corporate image and executive reputation.

10. Turn employees into brand ambassadors.

The CEO can only do so much to communicate the company’s values and boost the corporate reputation. Helping employees embrace the vision can substantially improve the business’s reputation and its bottom line.

11. Promote good governance and leadership.

Actions speak louder than words, especially when they come from the highest level. Avoid unethical behaviors and strive to be the kind of leader you want your executive team, directors, and managers to be. Your example and the resulting trickle-down effect will work wonders for everyone’s reputation and satisfaction.

12. Always be innovating and generating ideas.

CEOs who get too comfortable and who don’t keep up with changing times tend to have the shortest tenures. By always thinking ahead and being willing to adapt, you keep your job and build a robust company reputation.

How Google Authorship Markup can build your Reputation as a Thought Leader

If you want to take your reputation from good to great, becoming known as a thought leader is a powerful way to do it. In addition to championing progress and innovation in their fields, thought leaders constantly create new content, especially online, that not only demonstrates their expertise but also shares valuable cutting-edge insight about their industry.

Google Authorship markup is currently one of the best ways to develop your position as an expert and thought leader. By verifying you as the author of your content and making it easy for your audience to access everything you publish, Authorship markup gives you an instant credibility boost and provides a platform for your thought leadership.

There are 3 ways using Google Authorship markup helps you build your reputation as a thought leader:

  1. Verifies you as the author

  2. Links together all your online content

  3. Improves your visibility online

Verified Author Status

Being recognized as the author of exceptional content is the first step to becoming a thought leader. After all, if no one realizes that amazing guest article on a high-profile site is yours, does it really do you any good?

Authorship markup connects your name and face to your content. It shows Google that you are willing to put your name on the line for what you create, and it shows searchers that you are an authority in your field. It destroys anonymity online so you can claim your opinions, research, and other content, and all the reactions they inspire.

Linked Content

Once your audience starts recognizing your name, they want easy access to everything you publish so they can stay up-to-date on the most current predictions, trends, research, and innovation in your field.

Authorship markup follows you around the web and links all your content together on your Google+ profile. This way, it doesn’t matter where you published your latest article. Your audience can quickly and easily find it right on your profile. All your content in one place builds your reputation as a thought leader by showing how prolific of a writer you are. The more you write, the more of an expert you must be.

Improved Visibility

Closely related to verified author status, improved visibility helps more people recognize your name and makes you more relevant and credible. Authorship markup helps you become more visible by providing a rich snippet search result with your photo, name, and links to your Google+ profile and other content.

These richer listings make you stand out from other search results. The more often your content appears in search, the more your audience will recognize your name, face, and leadership in your field. Richer search results have the added benefit of higher click-through rates, so your content gets more traffic, too.

A verified author profile, linked content, and improved visibility all help you establish your reputation as a thought leader by building trust and conveying authority. Your name, photo, and profile all indicate you are real human being, not some SEO robot, which builds trust. Your follower count and number of +1s on Google+ provide social proof that you are an expert worth following, which builds authority.

And the more exceptional content you publish, the more of a thought leader Authorship helps you become.

Online Reputation Management Basics for Politicians

Image is everything in the world of politics, especially when so many voters aren’t as informed as they could be when choosing which candidate or bill to support. And since so much research happens online these days, politicians need vigilant online reputation management to stay on top of their game.

These basics provide a solid online image foundation for everyone, but are especially critical for anyone working in politics.

Wikipedia

Although Wikipedia does not allow politicians (or their associates) to create their own Wikipedia pages, having one is a tremendous asset to a politician’s online reputation. Wikipedia articles are almost always the first or second result in a search, meaning they are known for being generally trustworthy and receive lots of search traffic.

Additionally, most constituents begin their online research with reputable, neutral resources like Wikipedia, so having a Wikipedia page is crucial to educating undecided or independent voters about you. If someone else hasn’t created a page about you on the site, your online marketing or reputation management agency should be able to create and monitor a page for you.

Blog

A politician’s own blog and website are the perfect places to further educate curious voters and make clear their message, values, campaign actions, and other important aspects of their image.

A personal blog is an especially powerful political online reputation tool for several reasons:

  • It allows you to explain your views, ideals, and message
  • You can quickly and easily publish campaign news, such as press releases, videos, or news events that support your point of view
  • A regularly updated blog makes you seem trustworthy and keeps constituents interested and informed
  • Blogs tend to rank highly in search results, so searchers are more likely to find you
  • You are in complete control of what’s on your blog and website

SEO

A regularly updated blog won’t rank well on its own. Politicians must also employ search engine optimization (SEO) techniques for their blogs and websites to rank well. And the higher your own content appears in search results, the more people will visit your official site, blog, and other channels instead of seeing negative content.

The most important SEO tactics for politicians to be aware of include:

  • Using your main keywords (such as your name and campaign issues) in page titles and descriptions, URLs, headings, alt image tags, and throughout the content of the page
  • Updating your site regularly so search engines crawl your website more often (one reason blogs are powerful)
  • Link to trustworthy, helpful resources to benefit site visitors
  • Get links from trustworthy, helpful resources, such as your Wikipedia page and your party’s official website

Social Media

A politician’s social media accounts often appear high in search results, pushing negative results out of sight. They can also make the candidate appear more human and help disseminate his or her message. But they can be disastrous if handled wrong.

The most important thing to remember about social media is to not post anything that could reflect negatively on you in the first place.

As this Politico article states, “You are what search engines and social networks say you are. A bad online reputation can cost you the election.” Use these basics of online reputation management for politicians to keep a sharp image online.

How Social Media Affects Online Reputation Management

Social media plays a huge role in online reputation management. The many platforms available, their popularity in search results, and how quickly and easily they can spread information all make social media powerful tool in your reputation management arsenal.

There are 4 major ways social media can affect your reputation management online, and the consequences can be either positive or negative. That’s why it’s crucial to have a strong, sound strategy in place for what types of content you’ll post, when you’ll be active, and how you will respond and interact with followers.

Build, Change, or Solidify Your Reputation

Everything you say and do on social media–including the major social platforms as well as blogs, forums, review sites, and other interactive media online–has the power to build a new reputation, adapt an existing image, and solidify your current profile. What you like, what you share, the comments you make, the content you create, the causes you support, the information you give–all of these affect how followers perceive you.

This is where a sound strategy is so important. Without a plan to follow, a seemingly innocuous comment or a small mistake can snowball into a big reputation problem.

Social media has such a powerful effect on your reputation management because your actions happen in real time. Where press releases and traditional management tactics may take days or weeks to make a difference, what you say or do online can go viral in a matter of hours.

In addition to creating a good strategy, use social media to your reputation’s advantage with these best practices:

 

  • Claim your name on all the major social platforms

  • Use the social media most relevant to you and your target audience

  • Be consistently active

  • Use a variety of social channels, such as forums, blogs, multimedia platforms, and the big 4 (Facebook, Twitter, LinkedIn, Google+)

Control How You Appear in Search

On top of affecting your reputation itself, social media is an important component of managing your reputation because it tends to appear high in search results. When your social profiles and content appear on the first page of a search, less desirable content gets pushed down, meaning your audience is less likely to see bad reviews, detractors’ comments, and other negative content.

So not only does your social strategy build or change your reputation, it also affects how much of the first page of Google you own.

The good news is, following the best practices listed above is a pretty easy way to get more real estate in search engine results. The bad news is, any negative consequences of your actions on social media will also appear highly in search results.

Rule of thumb: if you don’t want it to appear on search, don’t put it online at all.

Monitor What Others Say About You

Although there are too many social channels to effectively keep track of everything everyone thinks about you, the real-time publishing nature of social media helps you see a fairly accurate representation of how others perceive you at any given time. And knowing what people think of you is the first step to managing your online reputation.

How do you know what people are saying and thinking about you?

 

  • Set up Google Alerts for your name, your company name, and important keywords

  • Use Technorati to discover what bloggers are posting about you

  • Sign up for tools like TweetDeck, SocialMention, or Trackur to find and save keyword searches, hashtag searches, multimedia, and social conversations

Respond to What Others Say About You

With monitoring how others perceive you comes the opportunity to respond. Strategy is important here, too, because responding to a detractor’s comment or bad review in the heat of the moment is often worse than letting the negative content sit for a few days.

At the same time, staying abreast of your followers’ and customers’ real-time perceptions and comments can help you avoid crises, take advantage of newsjacking, provide exceptional support, and continue building your reputation.

Responding to positive mentions of your brand–such as retweets of your content, good reviews, and thank yous–is always a good move. It shows you listen to and value your audience.

Done right, responding to negative brand mentions can help you resolve problems, improve your offering, and correct misinformation. When you respond calmly and professionally, even negative social mentions can support your reputation for listening to and valuing your audience.

It’s impossible to ignore how much social media affects your online reputation and how you manage it. The trick is to craft and follow an effective social strategy.

 

Rebuilding Wall Street’s Reputation: 7 Key Factors to Focus On

With the national economy taking its time to recover and plenty of recent financial scandals, Wall Street’s reputation has tanked. If Wall Street, banks, and other financial institutions want to rebuild a solid reputation, they’ll need to focus on the 7 distinct perceptions consumers have about them. By addressing each of these areas, Wall Street bankers and stockbrokers can tackle the problem of a poor reputation from several angles.

The 7 key factors Wall Street must address to rebuild reputation are:

  • citizenship

  • financial performance

  • governance

  • innovation

  • leadership

  • products and services

  • workplace environment

Citizenship

Consumers expect companies they do business with and those who hold a lot of power to show good corporate citizenship and social responsibility. Citizenship in this sense is the idea that businesses like those on Wall Street must be actively compliant with the law, monitor and be accountable for their own actions, and have a positive impact on the environment, employees, customers, stakeholders, and the public at large.

Financial Performance

No one wants to buy from, work for, or invest in a company that isn’t financially stable and making a steady profit. Scandals, embezzlement, debt, gambling, poor investments, sour mergers or acquisitions, and other cash-flow problems all reflect a negative financial performance.

Governance

How a company is run can have a big impact on the company’s reputation. Consumers expect a company to be run efficiently, fairly, and responsibly, with strong values and appropriate policies.

Implementing a better system to punish employees involved in scandals and reward those who live up to the company’s values and mission would go a long way to rebuilding Wall Street’s reputation. So would making processes more efficient, policies more fair, and values and mission statements more in line with the other 6 factors.

Innovation

The most successful companies–which, coincidentally, usually have good reputations–evolve and adapt. They are not afraid to update old products and policies, create new ones to match the times, and otherwise innovate in any way they can to perform better and please stakeholders.

Wall Street has stagnated by doing the same things the same way for years. It’s time for them to get creative and change how they play the game to regain trust and rebuild a strong reputation.

Leadership

Thanks to the internet, consumers expect companies to have visible leaders who are experts in their industries and take a stand on important issues of the day. Wall Street executives should strive to be an influence for good and become thought leaders in smart investing, ethical banking and financial policies, and other relevant topics.

Products & Services

Businesses live or die by the strength and value of their offerings. Wall Street institutions must make sure their products and services actually help customers, solve problems, and are appropriately priced.

Workplace Environment

Although this factor mainly affects employees, it makes a difference in a business’s reputation. Consumers expect businesses they frequent to treat their employees well, and an employee’s assessment of the company is more powerful than a random customer.

Rebuilding Wall Street’s reputation will take a lot of work, but these 7 key factors provide the much-needed guidance to get them on the right track.